FIR #146: Is Business Dropping the “E” in PESO?

For Immediate Release

Cross-posted from the FIR Podcast Network.

Tennessee-based communicator and former PRSA leader Mary Beth West joins host Shel Holtz for an extended conversation on the battle she and colleague Susan Hart have undertaken to change ethics clauses in PRSA’s by-laws. Also on this week’s episode…

  • Companies don’t seem to care anymore about getting good press from the mainstream media; are we losing the “Earned” in the Paid/Earned/Shared/Owned model?
  • How the failure to explore what could go wrong derailed a feel-good story
  • Papa Johns’ chairman resigned and the company posted an open letter addressing the issues. It didn’t go well.
  • Dan York reports with Neville Hobson about an unusual exercise they participated in at a conference.

About This Week’s Guest
Mary Beth WestSix months after selling her public relations firm of 15 years, Mary Beth West, APR, Fellow PRSA, now describes her battle since early 2017—pursuing PRSA National leadership’s compliance with its own Code of Ethics – as what easily might be the definitive fight of her professional lifetime.  Along with her colleague, Susan Hart, APR, Fellow PRSA, the two Tennesseans hold a combined 60 years of career experience and membership in PRSA. Together, Hart and West are pushing forward ethics-reform and nonpartisanship bylaw proposals, in ramp-up to the PRSA National Assembly, October 6 in Austin, Texas. In 2000, West was one of the youngest professionals ever elected to PRSA’s national board at age 29.  A University of Tennessee alumna, she is a past president of PRSA’s Volunteer Chapter in Knoxville, Tenn., and was named the UT College of Communication & Information’s first Public Relations Alumna of the Year in 2013.

Links from This Episode:

PRSA Ethics Controvery Links: