FIR Podcast #71: The Historic Decline in Trust

For Immediate Release

Cross-posted from the FIR Podcast Network

Steve Crescenzo, Steve Lubetkin, and Jen McClure joined host Shel Holtz to discuss a range of topics with an overarching connecting theme: trust and its decline. This week’s stories include…

  • Sean Spicer, the White House Press Secretary, held his first press briefing, which violated “the top two tenets of being a good PR person,” according to one analysis.
  • It turns out a little negative buzz can have a big impact on how people perceive a brand despite great advertising and marketing.
  • The 2017 Edelman Trust Barometer is out and the numbers are not good.
  • Dan York reports on the new video capabilities and advertising opportunities in the new JetPack update for WordPress, along with a feature that didn’t even make the announcement: The ability to publish 360-degree videos.
  • The New York Times has released an internal report on what it needs to do to continue adapting to the digital news world (and it includes more direct involvement of readers).
  • Unilever released a study on advertising stereotypes. The results are fascinating, but so is the fact that Unilever researched the issue in the first place.
  • Why (you may ask) is it intriguing that Unilever surveyed the population on gender stereotypes in advertising? It makes sense when you hear about a study that found online sentiment is better for companies that talk about their own CSR activities.
  • A school district fired a staff member for a tweet that should have gotten her a promotion.

Connect with our panelists on Twitter at @crescenzo, @podcaststeve, and @jenmclure_JEM.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

FIR is recorded using Zencastr.

About today’s panel:

Steve CrescenzoSteve Crescenzo started Crescenzo Communications 15 years ago after leaving his post as Editorial Director and VP of New Product Development at Ragan Communications. I should point out that Steve does a lot of great communication work, but his wife Cindy runs Crescenzo Communications. Both Steve and Cindy do presentations, internal communication audits, and internal communication consulting. Steve and Cindy both present frequently, together and solo, at a number of communication conferences at events, and Steve has been recognized as the top speaker at IABC’s world conference a number of times.

Steve LubetkinSteve Lubetkin is the managing partner of The Lubetkin Media Companies LLC, an award-winning producer of documentary and news-style audio and video programming, digital photography, and websites. In 2012, he was named one of the Philadelphia Business Journal’s “Social Media Stars,” for podcasting. He is co-author, with Donna Papacosta, of the book, “The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional”. He is Accredited in Public Relations (APR) by the Public Relations Society of America and is a member of PRSA’s prestigious College of Fellows. He currently serves as vice president, technology operations, for the IABC Philadelphia Chapter.

Jen McClureJen McClure is CEO of JEM Consulting & Advisory Services. Prior to founding JEM, Jen was Vice President of Digital & Social Media and the head of the Digital Center of Excellence at Thomson Reuters. In 2005, Ms. McClure founded the Society for New Communications Research, a nonprofit research and education foundation and think tank and was President of the Board of Directors from 2005-2016, when the organization merged with The Conference Board. She now chairs the Advisory Board of the new organization.