FIR #105: Center Stage for Credible Sources

For Immediate Release

Cross-posted from the FIR Podcast Network

Neville and Shel got together for the September edition of The Hobson & Holtz Report to talk about these topics:

  • The self-inflicted downfall of the UK PR agency, Bell Pottinger (and kudos to the PRCA for putting teeth in its ethics code)
  • How various fields will be affected by speech recognition (including PR and communications)
  • Mitch Joel’s open letter to the advertising industry: Let’s not mess up ads for voice
  • The proliferation of fake scientific journals (and what it means for the PR industry)
  • The Pew Research Center has identified five “types” of people who search for facts and information, with implications for content marketing
  • Are Americanisms killing British English (and does it matter)?
  • In his Tech Report, Dan York explains why “Gutenberg,” the WordPress editor, may take longer than expected to appear. Dan also talks about the launch of the new Internet Society website.

Connect with Neville on Twitter at @jangles. Listen to his podcast, The Small Data Forum.

Links to the source material for this episode are on https://www.contentle.com/c/892649176137351/fir105/”>Contentle.

Special thanks to Jay Moonah for the opening and closing music.

About Neville Hobson:

Neville HobsonNeville Hobson was co-host of The Hobson & Holtz Report for over 10 years. For over 15 years, Neville has been a voice of experience and influence when it comes to speaking about digital technologies, disruptive change in workplaces and marketplaces, relevant trends to pay close attention to, and what it all means for your business. His experiences embrace deep understanding and subject-matter expertise in contemporary business issues that include social, digital and cognitive technologies, connecting that with a career in traditional public relations, marketing communication, employee, compensation and benefits communication, and investor relations. Based in the Thames Valley some 30 miles west of London, Neville works either from his home office, or from a client’s location; or from wherever he has a good network connection.