“I have some senior managers questioning the need to retain dedicated internal communications specialists. Why not just get others in the Marketing team to chip in to support, they suggest.”
That was the message I got from a corporate communications manager in mid-May. It wasn’t the first time I have heard this sentiment. Or the second. Not even the third. The fact is, the workplace conditions that gave rise to the internal communications function have changed so dramatically that, unless we change too, the very notion of a discrete employee communications function could be rendered obsolete.
In this free webinar, I will outline the changes that must drive internal communications, the challenges with our current models, and then present a roadmap for reinventing the function to make it not only relevant but indispensable. I will also take your questions live during the webinar. Afterwards, you’ll have access to the video recording of the webinar.