Microcopy for masochists

A curious trend is proliferating around the web. You arrive on a site and, while reading whatever it is you came to read, a pop-up appears. You look for the prominent X to close it, and instead you see two options. One is the call to action, something like, “Yes, I want to know more!” The other insults and demeans you with a prompt along the lines of, “No, I’m not interested in doubling my income while saving innocent kittens from torture at the hands of terrorists.”

Okay, that’s an exaggeration, but nevertheless, closing the pop-up requires you to agree with a statement that basically suggests you’re an idiot for taking that… Read More »