Influencer marketing is overtaking just about every other method when it comes to delivering results. One study found marketers achieved an average return on investment of $6.85 for every dollars spend on influencer marketing. (It’s even better for consumer packaged goods, which gets ROI of $11.33, and retailers, whose ROI is $10.48.) Another study revealed that 22% of customers are acquired through influencer marketing. Eighty-four percent of marketers plan to use an influencer marketing campaign this year. It makes sense, since 92% of people say they trust word-of-mouth recommendations over ads.
It has long been true Read More »