General Mills kerfuffle highlights why social media and legal teams need to get on the same page

General MillsFrank Tunney was the best attorney I ever butted heads with.

Frank (who died in 2003 in a car accident) was general counsel at a company where directed corporate communications. We had an opportunity to participate in a story that wasn’t business-friendly, but we had a story to tell that would have made our company look good.

The lawyer’s job is to minimize risk, and saying nothing creates the least risk. This was the position Frank took in our meeting with the company president. When he finished outlining his argument, he said, “That’s the legal perspective. Now Shel will explain the PR benefits we can expect from going ahead… Read More »