Does every tactic need to be baked into a strategic marketing plan?

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You can’t open your browser these days without being bombarded with posts about Pinterest, the social-visual-bookmarking-scrapbooking site. Still in invitation-only beta, Pinterest is attracting women in droves and driving more traffic to retail sites than Facebook. All this is driving bloggers to write posts with headlines like 8 ways to use Pinterest for nonprofits and Six steps to driving traffic from Pinterest.

(Think I’m overstating the case? Scroll through the 50 million-plus Google Blogsearch results for Pinterest.)

Inevitably, the naysayers have been close on the heels of the enthusiasts. Forrester analyst Darika Ahrens… Read More »

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