Any internal communication needs to pass three tests before employees will act on it. First, it has to pass the logistical test. Was it in the right language? Was it legible? Did it arrive on time? Second, it must get their attention. So far, so good; internal communicators can handle logistics and attention. The third test is often our biggest struggle.
The content has to be relevant. Employees want to know: “What does this have to do with me? Will paying attention to it help me in some way?”
When mass media is the model for internal communications, it can be tough to make content’s relevance apparent to each and every Read More »