Why are PR and marketing ignoring the hottest video trend?

Short videos are the hot trend that PR and marketing are ignoring

An important video trend has been gaining momentum for some time. Despite the popularity of these videos, and the increasing number of them, there has been virtually no adoption of the technique among public relations, corporate communications, and marketing. They remain almost exclusively the province of the news media.

Given the communication world’s slow uptake of trends, that’s hardly surprising. Still, given what we know about how people consume videos these days and how easy it is—technically, at least—to create videos that employ these techniques, you have to wonder what’s holding brands and businesses back.

The videos… Read More »