Friday Wrap #82: Facebook’s teen problem, lackluster native ad results, CSR’s growing importance

Friday Wrap Champagne BottleHere at Holtz Communication + Technology, we hope your holiay season has been everything you wished for and that 2014 brings you success and happiness. Even as things wound down for the year at HC+T headquarters, I still collected a treasure trove of great stories you may have missed. You can check out (and follow) the collection of stories from which I select items for the Wrap at

Above the fold

Teens fleeing Facebook doesn’t mean much

Facebook has acknowledged that teens are leaving the social network for other services where their parents can’t keep track of them, and a recent UK study confirms the teen… Read More »

IABC’s CW Bulletin devotes an issue to PR and Wikipedia

CW Bulletin Wikipedia IssueIn the beginning, there was CREWE.

Corporate Representatives for Ethical Wikipedia Engagement is a closed Facebook group dedicated to a thoughtful, high-level discussion among organizational communicators and Wikipedia editors—known as Wikipedians. The goal is to find common ground between these often-adversarial groups’ efforts to ensure accuracyin Wikipedia business entries. The robust discussion has produced several documents, including a flow chart clarifying the process communicators should follow when seeking to correct an entry in which they have a conflict of interest.

Communication associations have also stepped up their… Read More »

FIR Interview: IABC Executive Director Chris Sorek

IABC logoThe International Association of Business Communicators (IABC) welcomed Chris Sorek as its new executive director effective July 1. (Read the press release.) Sorek’s appointment follows a lengthy search to replace Julie Freeman, ABC, APR, who left the post after 10 years at the helm.

Founded in 1970, IABC provides a professional network of about 15,000 business communication professionals in over 80 countries. Members hold positions in a wide variety of communication positions ranging from public relations and employee communications to public affairs and community relations, employing strategic planning and management skills along… Read More »

Jaw-dropping abuses labeled as PR signal that the time is now for certification

(c) Can Stock Photo
The idea of certification or licensing of public relations and communications professionals has been around for decades. Edward Bernays, often referred to as the father of modern public relations, spent much of his life pursuing licensing as a means of elevating PR to “the level of a profession.”

Government control of professional standards through licensing is a bad idea for many reasons, though, so talk has shifted to certification, which is managed within the profession itself. Certification generally is required for professions that have very clearly defined and limited ways of doing their jobs. Certified public… Read More »

My 2012 IABC World Conference session on mobile communications

On Wednesday, June 27, I presented a closing session at the 2012 IABC World Conference in Chicago, as part of the “All-Star” track (these are presenters who scored well at the 2011 conference). My topic focused on mobility beyond apps and optimized web content, winding up with a look at the growing role of games and gamification in the enterprise as these go increasingly mobile. The PowerPoint deck, synced with the the audio, is in the Slideshare “slidecast” below. I welcome your comments.

FIR Interview: John Clemons, Interim Executive Director, IABC

IABC logo

Leading a professional association that represents about 15,000 business communication professionals in over 80 countries is a challenging opportunity for a visionary leader.

It’s a challenge that John Clemons, ABC, APR, has grasped with alacrity following his appointment as Interim Executive Director of the International Association of Business Communicators (IABC) in early January as the association leadership pursues its search for a new permanent leader.

In this FIR Interview, Clemons discusses his new role with co-hosts Neville Hobson, ABC and Shel Holtz, ABC - both long-time IABC members - starting with his reasons for… Read More »

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