An IABC social network?

A few weeks back I wondered about the future of professional associations. My point was pretty simple:

  • In their marketing efforts, most professional associations have touted networking and professional development as their core benefits
  • Networking and professional development are increasingly available for free online
  • Associations, therefore, should consider shifting the spotlight to some of their benefits that are not available through online social channels

My post drew a lot of comments, many from inside the association world, and has spawned several other discussions, including a pretty vibrant one over at the IABC Cafe. Two… Read More »

IABC ConferenceCast goes live

Shel HoltzThe first interview for ConferenceCast is up on IABC’s website. Just like last year, Neville and I are producing the podcast and handling the interviews. The first is with Tom Sancton, the keynote speaker at the opening session of the 2007 conference, on Sunday, June 24. Sancton was Time Magazine’s bureau chief in Paris, and put in a total of 22 years with Time. He also wrote a book, “Song for My Fathers,” and is a professional jazz clarinet player. In the interview, he talks about how writing for Time and playing jazz have given him a unique perspective on communications—one he’ll share in his session, which will include live music.

I… Read More »

The future of professional associations

There’s still time for professional associations to redefine their value to members, but I’m not aware of any such initiatives among any of these groups. The clock is ticking.

I’m only aware of the associations that serve my profession, the likes of PRSA, CPRS, and the organization to which I’ve belonged since 1977, IABC.

These associations have fulfilled several vital needs for a long time, primarily networking and professional development. However, practitioners don’t need associations for these activities any more. Social media have enabled self-organizing groups to satisfy these professional needs. Some examples:

IABC opens advocacy initiative

The International Association of Business Communicators (IABC) has revisited the notion of advocacy every few years for a long time. I remember serving on a three-person committee about a decade or so ago trying to devise a means by which the association could serve more of an advocacy role. Nothing much came of it, though.

IABC is not alone in the absence of advocacy from the portfolio of services it offers members; none of the communiations-related associations do much of it. Other associations do. I remember speaking with an officer of an association of Radio, TV, and Film professionals. That group’s board had sent a delegation to… Read More »

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