△ MENU/TOP △

Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
SearchClose Icon

A few weeks back I wondered about the future of professional associations. My point was pretty simple:

  • In their marketing efforts, most professional associations have touted networking and professional development as their core benefits
  • Networking and professional development are increasingly available for free online
  • Associations, therefore, should consider shifting the spotlight to some of their benefits that are not available through online social…

Shel HoltzThe first interview for ConferenceCast is up on IABC’s website. Just like last year, Neville and I are producing the podcast and handling the interviews. The first is with

There’s still time for professional associations to redefine their value to members, but I’m not aware of any such initiatives among any of these groups. The clock is ticking.

I’m only aware of the associations that serve my profession, the likes of PRSA, CPRS, and the organization to which I’ve belonged since 1977, IABC.

These associations have fulfilled several vital needs for a long time, primarily…

The International Association of Business Communicators (IABC) has revisited the notion of advocacy every few years for a long time. I remember serving on a three-person committee about a decade or so ago trying to devise a means by which the association could serve more of an advocacy role. Nothing much came of it, though.

IABC is not alone in…

Page 7 of 7 pages  ‹ First < 5 6 7