Relevance is the key to IABC’s future

IABC is on the right path

The last few years have been a struggle for the International Association of Business Communicators (IABC). Poor communication with members has led to dissent from within, particularly over the fate of the Accreditation program. Membership numbers have dwindled and longtime stalwarts are among those letting their memberships lapse. An ill-advised purge of the San Francisco-based staff left IABC with little institutional memory. At times, the volunteer board seemed rudderless and confused.

Combine this with external threats—notably the perception that associations have outlived their usefulness in the connected, collaborative,… Read More »

FIR Live #25: The 2014 class of IABC Fellows

The Google+ Hangout on Air with four of the five IABC Fellows. The new Fellows participating in the conversation include John Deveney, ABC; George McGrath; Mark Schumann, ABC; and Jennifer Wah, ABC. Brad Whitworth, ABC—a longtime Fellow who had the idea for this session—also joined us.

 

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years,… Read More »

FIR Live returns with IABC’s 2014 class of Fellows

The International Association of Business Communicators (IABC) has announced that five members will join the class of Fellows, the highest honor the association bestows on its members. Tomorrow at 2 p.m. EDT (11 a.m. PDT, 7 p.m. UK), all five will join FIR co-host Shel Holtz for the a session of FIR Live.

The 2014 class of Fellows includes…

  • John Deveney, ABC, Sr. Counsel, Deveney Communication
  • Tamara Gillis, ABC, Ph.D, Professor, Elizabethtown College
  • George McGrath, Principal, McGrath Business Communications
  • D. Mark Schumann, ABC, senior vice president, The Segal Group
  • Jennifer Wah, ABC, principal, Forwords Communication

Brad… Read More »

Friday Wrap #90: More of your posts in Facebook news feeds, a 15-second cooking show, and more

Friday Wrap #90The Wrap this well will be shorter than usual. My visit to Copenhagen, Denmark—to speak at the annual IntraTeam intranet event—has occupied most of my time, and my flight home is in just a few hours. There were, however, far too many interesting reports to skip it completely! So, here’s your abbreviated wrap-up of news you may have missed. (On the other hand, let me know if you prefer this shorter format.) You’re welcome to follow my link blog, where I collect the items from which I draw material for the Wrap, as well as for my podcast, For Immediate Release.

The bad and the ugly

Digiday argues that Nestle’s handling of the Hot… Read More »

This 8-week multimedia course will prepare you to succeed strategically with social media

Training TestimonialIn early 2012 and 2013, Joe Thornley and I presented an eight-week workshop on “An Integrative Approach to Social Media.” We developed the course originally in response to an RFP from IABC, which hosts the series. We made some minor tweaks and updates for the 2013 workshop. This year’s session—which begins on February 6—is a complete overhaul.

Training TestimonialIf you’re looking for an innovative learning experience that will get you up to speed on applying social media to your communication strategy, this is it. Take a look at some of the testimonials we received after the 2013 session ended, which I’ve sprinkled through this post.

There are three… Read More »

Friday Wrap #82: Facebook’s teen problem, lackluster native ad results, CSR’s growing importance

Friday Wrap Champagne BottleHere at Holtz Communication + Technology, we hope your holiay season has been everything you wished for and that 2014 brings you success and happiness. Even as things wound down for the year at HC+T headquarters, I still collected a treasure trove of great stories you may have missed. You can check out (and follow) the collection of stories from which I select items for the Wrap at LinksFromShel.tumblr.com.

Above the fold

Teens fleeing Facebook doesn’t mean much

Facebook has acknowledged that teens are leaving the social network for other services where their parents can’t keep track of them, and a recent UK study confirms the teen… Read More »

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