Friday Wrap #90: More of your posts in Facebook news feeds, a 15-second cooking show, and more

Friday Wrap #90The Wrap this well will be shorter than usual. My visit to Copenhagen, Denmark—to speak at the annual IntraTeam intranet event—has occupied most of my time, and my flight home is in just a few hours. There were, however, far too many interesting reports to skip it completely! So, here’s your abbreviated wrap-up of news you may have missed. (On the other hand, let me know if you prefer this shorter format.) You’re welcome to follow my link blog, where I collect the items from which I draw material for the Wrap, as well as for my podcast, For Immediate Release.

The bad and the ugly

Digiday argues that Nestle’s handling of the Hot… Read More »

This 8-week multimedia course will prepare you to succeed strategically with social media

Training TestimonialIn early 2012 and 2013, Joe Thornley and I presented an eight-week workshop on “An Integrative Approach to Social Media.” We developed the course originally in response to an RFP from IABC, which hosts the series. We made some minor tweaks and updates for the 2013 workshop. This year’s session—which begins on February 6—is a complete overhaul.

Training TestimonialIf you’re looking for an innovative learning experience that will get you up to speed on applying social media to your communication strategy, this is it. Take a look at some of the testimonials we received after the 2013 session ended, which I’ve sprinkled through this post.

There are three… Read More »

Friday Wrap #82: Facebook’s teen problem, lackluster native ad results, CSR’s growing importance

Friday Wrap Champagne BottleHere at Holtz Communication + Technology, we hope your holiay season has been everything you wished for and that 2014 brings you success and happiness. Even as things wound down for the year at HC+T headquarters, I still collected a treasure trove of great stories you may have missed. You can check out (and follow) the collection of stories from which I select items for the Wrap at

Above the fold

Teens fleeing Facebook doesn’t mean much

Facebook has acknowledged that teens are leaving the social network for other services where their parents can’t keep track of them, and a recent UK study confirms the teen… Read More »

IABC’s CW Bulletin devotes an issue to PR and Wikipedia

CW Bulletin Wikipedia IssueIn the beginning, there was CREWE.

Corporate Representatives for Ethical Wikipedia Engagement is a closed Facebook group dedicated to a thoughtful, high-level discussion among organizational communicators and Wikipedia editors—known as Wikipedians. The goal is to find common ground between these often-adversarial groups’ efforts to ensure accuracyin Wikipedia business entries. The robust discussion has produced several documents, including a flow chart clarifying the process communicators should follow when seeking to correct an entry in which they have a conflict of interest.

Communication associations have also stepped up their… Read More »

FIR Interview: IABC Executive Director Chris Sorek

IABC logoThe International Association of Business Communicators (IABC) welcomed Chris Sorek as its new executive director effective July 1. (Read the press release.) Sorek’s appointment follows a lengthy search to replace Julie Freeman, ABC, APR, who left the post after 10 years at the helm.

Founded in 1970, IABC provides a professional network of about 15,000 business communication professionals in over 80 countries. Members hold positions in a wide variety of communication positions ranging from public relations and employee communications to public affairs and community relations, employing strategic planning and management skills along… Read More »

Jaw-dropping abuses labeled as PR signal that the time is now for certification

(c) Can Stock Photo
The idea of certification or licensing of public relations and communications professionals has been around for decades. Edward Bernays, often referred to as the father of modern public relations, spent much of his life pursuing licensing as a means of elevating PR to “the level of a profession.”

Government control of professional standards through licensing is a bad idea for many reasons, though, so talk has shifted to certification, which is managed within the profession itself. Certification generally is required for professions that have very clearly defined and limited ways of doing their jobs. Certified public… Read More »

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