Distraught patients are getting more sophisticated in their use of social media

In the lead-up to the first of a series of workshops on digital and social media for healthcare organizations I’m leading with Chris Boyer, I’m cranking out several healthcare focused posts. The workshop, Health Care Communicators Boot Camp, starts out in Philadelphia on March 26. Get details and register here.

Brick WallsThe healthcare industry’s reticence to join the social media fray is increasingly problematic as the public takes to social media to address healthcare issues.

Hospitals mainly worried about compliance issues are missing opportunities to address patients and their families who have turned to social channels to seek resolution… Read More »

There’s more to patient privacy and social media than HIPAA

In the lead-up to the first of a series of workshops on digital and social media for healthcare organizations I’m leading with Chris Boyer, I’ll be cranking out several healthcare focused posts over the next couple weeks. The workshop, Health Care Communicators Boot Camp, starts out in Philadelphia on March 26. Get details and register here.

HIPAAMost hospitals and other healthcare organizations spout a single two-syllable word when asked whey they’re not engaging in social media. That word—an acronym—is HIPAA, short for the Health Information Portability and Accountability Act. HIPAA covers a lot of ground, but in this context, it prevents… Read More »

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