Friday Wrap #41: Facebook exposure, Twitter gloom, the worst layoff communication ever, and more

Friday Wrap #41This week’s wrap features some particularly intriguing items, all drawn from a wider selection I collect on my link blog at LinksFromShel.tumblr.com. That’s also where I find the stories I’ll cover on my podcast. I’d be honored if you’d give my co-host and me a listen at For Immediate Release.

How many people saw that picture of your dinner you shared last night?

Data scientists have Facebook have crunched the numbers and come to the conclusion that one out of three of your friends sees every update you post to the social network. The analysis of 220,000 Facebook users’ posts last June found that,  over the course of the month, users… Read More »

Friday Wrap #25: Facebook’s brand page feed, a finger on Twitter’s pulse, the mobile-social link

Friday Wrap

(c) Can Stock Photo
The Wrap is coming to you today from Old Saybrook, Connecticut. Client work wrapped up at noon, but my flight’s not until 7 p.m., so I’m ensconced in a guest office with nice, strong WiFi and an itch to summarize some of the most interesting posts and articles from the last seven days. If you ever want to see the complete listing of stories from which I’ve drawn the items in the Wrap, you’ll find it at LinksFromShel.tumblr.com.

Facebook brand page content gets its own feed

Marketers have howled in protest since Facebook jiggered its algorithm, reducing the number of updates that have found their way into the news… Read More »

Distraught patients are getting more sophisticated in their use of social media

In the lead-up to the first of a series of workshops on digital and social media for healthcare organizations I’m leading with Chris Boyer, I’m cranking out several healthcare focused posts. The workshop, Health Care Communicators Boot Camp, starts out in Philadelphia on March 26. Get details and register here.

Brick WallsThe healthcare industry’s reticence to join the social media fray is increasingly problematic as the public takes to social media to address healthcare issues.

Hospitals mainly worried about compliance issues are missing opportunities to address patients and their families who have turned to social channels to seek resolution… Read More »

There’s more to patient privacy and social media than HIPAA

In the lead-up to the first of a series of workshops on digital and social media for healthcare organizations I’m leading with Chris Boyer, I’ll be cranking out several healthcare focused posts over the next couple weeks. The workshop, Health Care Communicators Boot Camp, starts out in Philadelphia on March 26. Get details and register here.

HIPAAMost hospitals and other healthcare organizations spout a single two-syllable word when asked whey they’re not engaging in social media. That word—an acronym—is HIPAA, short for the Health Information Portability and Accountability Act. HIPAA covers a lot of ground, but in this context, it prevents… Read More »