Holtz Communications + Technology

The United States Continental Congress passed the ordinance of independence on July 2, 1776. Founding father John Adams figured that would be the date everyone remembered, not July 4, the date the document, the Declaration of Independence, was formally adopted. (It wasn’t signed until August 2.) But missing the date by two days didn’t make Adams’ foresight any less clear:

The Second Day of July…

One of the problems with blogging on a theme is the need to post new material on a regular basis. I’ve heard some bloggers admit that they reach for something to say when there’s really nothing new rattling around in their heads. That may explain why Steven Poole, who usually hits the nail on the head, sometimes misfires. Those misfires were called to…

I can’t remember which technology columnist predicted on-demand television in 2-3 years, but I do remember thinking it was a seriously optimistic projection. The trouble was in my view of how on-demand TV would work. I saw it as a giant server somewhere. Viewers would use their cable or satellite menu to navigate to the server, select a show, and watch it…

Over the past many years, in speeches, workshops, books and articles, I have steadfastly preached two axioms of public relations:

• At its core, public relations is the management of an organization’s efforts aimed at building and maintaining positive relationships with its strategic publics. A strategic public is one that, in the absence of a strong relationship, could produce obstacles to the organization’s ability to…

BL Ochman notes that the new Google Trends service does not include blogs in its calculations. After seeing the chart Dave Winer created in Google Trends comparing the terms rss, blogs, and podcasting, I decided to see what would happen if I plugged the same key words into the Blog Pulse trend service that performs the same function but only…

The blogosphere has been abuzz with the news that Skype has finally released its long-awaited SkypeCast service. In case you hadn’t heard, SkypeCast lets Skype users conduct online meetings with up to 100 people from anywhere in the world for free. Skype has teamed up with SixApart and other companies to create this capability, which many have taken advantage of even in…