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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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If I can’t use my blog to complain, what good is having a blog?

It’s entirely my fault that I lost my Adobe Acrobat Professional 6.0 CD. But when I called Adobe and paid my $20-plus for a replacement CD, I expected to be up and running in a couple days. But when the CD showed up, it was Acrobat Standard, which wasn’t…

In his blog Micropersuasion, Steve Rubel reported yesterday on a Business Week Online piece that cited business executives who have come to recognize the value of blogs “for plugging not just their products but their points of view. It touches quite a bit on the media and PR.”

An entry in Dan Gillmore’s eJournal points to a wonderful piece in the Online Journalism Review about the future of blogging, journalism and public relations.

Journalists, columnist Glaser suggests, are awakening to the role bloggers play and increasingly are accepting that role and even taking advantage of it. Some news outlets have come to recognize that a blogger linking to a…

Traditional organizational communication is all about control. The organization has a message, a brand, an image. The communicator’s job is to ensure these assets are projected correctly into the marketplace in support of overarching business goals.

Here’s an example. Back when I was director of corporate communications for an ophthalmic pharmaceutical company, I got a phone call one day from a reporter with one…

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