SlideShare invites

Dan York emailed me asking for a SlideShare beta invitation. I wasn’t even aware I had them to give away, but indeed, upon checking my account, found I had 10. Dan got one, so I have nine left. The first nine requests I get as comments to this post will get the invitations. I’m at O’Hare, by the way, so if you don’t get the invite right away, don’t despair. I’ll get to them tomorrow (Saturday).

Why accreditation matters

Todd Defren told me he never meant to start a controversy, calling his post on accreditation for communicators a throw-away post. But between the comments to his post and those to Kami Watson Huyse’s—whose post supporting accreditation sparked Todd’s post in the first place—the accreditation discussion has taken on a life of its own.

To summarize, Kami believes more accredited communicators will result in an improvement in PR’s image. It’s not the accreditation itself, she wrote, but rather the learning acquired during preparation for the test. Todd believes that accreditation tests candidates only on the values of the organization… Read More »

Where I’ve been

By the looks of things, I’ve given up blogging. The only posts for a while have been cross-posts of For Immediate Release show notes. In fact, though, I’ve been wanting to get some items up here, but events have conspired against me.

Last week, I was on the road from Sunday through Thursday, with full days that began early and ended late. I made two half-day presentations (to IABC Phoenix and a joint program from the IABC and PRSA chapters in San Antonio), one full-day presentation and workshop (to the staff at Arizona State University), and had two client meetings. Associated dinners kept me out late.

I figured I’d blog when I got… Read More »

May I brag?

I just received the evaluation results of the breakout session I conducted on the last day of IABC‘s 2006 international conference. Normally, I scour the written-in comments for tips on how to improve my presentation style and I don’t shout out that I ranked in the top five or the top 25. But the results I got today lead me to toss humility to the wind and proclaim:

I’M NUMBER 1!

Yep, out of 73 breakout speakers, my session—“The Practical Impact of Social Media on Your Organization”—was top of the charts. A couple choice comments from the session evaluation (and I didn’t pay for a single one of these):

What are the all-time greatest PR endeavors?

PR News wants you to weigh in on the most successful PR endeavors of all time. You can vote for three from a list that includes the Boston Tea Party (I think that was a Hill & Knowlton account), Ivy Lee’s declaration of principles, the search for an actress to play Scarlett O’Hara and the website for “The Blair Witch Project,” among many others. Wisely, the contest also lets you add “Other.” What the heck; let’s vote!

Why we celebrate

The United States Continental Congress passed the ordinance of independence on July 2, 1776. Founding father John Adams figured that would be the date everyone remembered, not July 4, the date the document, the Declaration of Independence, was formally adopted. (It wasn’t signed until August 2.) But missing the date by two days didn’t make Adams’ foresight any less clear:

The Second Day of July 1776, will be the most memorable Epocha, in the History of America. I am apt to believe that it will be celebrated, by succeeding Generations, as the great anniversary Festival. It ought to be commemorated, as the Day of Deliverance by solemn…

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