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Shel Holtz
Communicating at the Intersection of Business and Technology
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An online PR magazine by PR students

Stuart Bruce reports on the launch of Buzz Magazine, which touts itself as “a vital resource for individuals at all stages of their public relations careers.”

Written by PR students, the magazine seems top-heavy with education-related matters. One first-person piece chronicles the experience of a PR grad who thought he knew all there was to know about PR until joining Edelman, where he found there was still a lot to learn. Umm…duh. On the other hand, there’s a nice piece on getting more exposure in Latin markets and an interesting take on media pitching.

Every issue features an interview with a CEO, freelancing tips and a profile of a PR firm, among other columns. One thing that’s gotta go: the two-column format. C’mon, guys…this ain’t print.

Late notice: Jeremy Pepper of POP-PR blog has interviewed Buzz editor Heather Pugh about the magazine, its target audience and its goals.

12/22/04 | 0 Comments | An online PR magazine by PR students

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