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Shel Holtz
Communicating at the Intersection of Business and Technology
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A blast from the past

When I heard that Accenture was releasing an RSS screen saver, I had to give it a try. After all, Accenture is a company that understands the Web better than a lot of other companies, and as a technology consulting firm, I figured they’d release something interesting.

They didn’t. In fact, the disappointments about the screen saver aside, it struck as as very familiar. Then it hit me: This is PointCast all over again.

In case you don’t remember it, PointCast was a free download introduced in 1997 as part of the “push” frenzy. From a company called Marimba, PointCast let you set up news feeds, then view them on a screen saver. Corporate IT departments went nuts dealing with the massive individual downloads to hundreds or thousands of computers; PointCast was banned in some organizations because its bandwidth demands slowed networks to a crawl.

But the infrastructure problems PointCast created aside, it was cool for a while, then got boring. The company sent its last cast in 2000. But at least its advertising was unobtrusive. (Come to think of it, I don’t think there was any advertising, although I don’t remember for sure.) The Accenture screen saver, which is no different except that it uses RSS to grab its feeds, features a screen show of paid spokesman Tiger Woods, action golf shots of whom occupy a hefty portion of the page. On top of that, you can only subscribe to 12 feeds, and one of them has to be Accenture.

I’ve already uninstalled it.

03/28/05 | 1 Comment | A blast from the past

Comments
  • 1.I LOVED Pointcast. I still think that if they came out with an RSS reader now, they could shoot up to the top of the RSS reader marketshare merely on found memories.

    But, to stay there, it would need to kick booty.

    Jeremy Pepper | March 2005 | Scottsdale

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