FIR Review: Reality is Broken, by Jane McGonigal

Reality is Broken book coverFIR co-host Shel Holtz reviews Jane McGonigal’s “Reality is Broken,” which argues that the principles of game play can lead to better results than the routine approaches we take to problem-solving in the real world. From the:

“In this groundbreaking exploration of the power and future of gaming, McGonigal reveals how we can use the lessons of game design to fix what is wrong with the real world. Drawing on positive psychology, cognitive science, and sociology, Reality Is Broken uncovers how game designers have hit on core truths about what makes us happy and utilized these discoveriesto astonishing effect in virtual environments.… Read More »

Gamification of PR messages could be a game changer

Nearly everything you read about gamification is marketing-focused. When the books on the topic feature titles like “Game-Based Marketing” (which I enjoyed, by the way) and panel discussions at conferences focus on the benefits of adding a game layer to marketing efforts, it’s no wonder people might think there’s no pure PR use for games.

The difference between marketing and more classic public relations is simple. Marketing is designed to promote and sell products or services. PR, on the other hand, is about building mutual understanding between an organization and its publics; it’s about helping the organization tell its stories.

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Social gaming: coming soon to a workplace near you

social gamerOne of the senior leaders at an office where I once worked ordered solitaire removed from the staff computers.

When I smoked, one of my smoking triggers was a long phone call. When it became clear, after five minutes or so, that this was wasn’t ending anytime soon, I automatically reached for my pack of smokes. I quit smoking twenty years ago, but I still get that urge. Instead of smoking, I kick in a mindless game of solitaire. I don’t care if I win or lose; I just want to shuffle cards around so I’m doing something with my hands.

I explained this. I suggested that it might not be fair to assess productivity based on catching… Read More »

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