2013-02-22
Posted on February 22, 2013 7:42 am by Shel Holtz
| Content
(c) Can Stock PhotoFriday seems to have arrived faster than usual this week. The laws of physics say that’s not possible. I say, Where did the week go? Not that there was any shortage of news you may have missed. Here’s this week’s rundown, drawn from items I have saved to my link blog, LinksFromShel.Tumblr.com
Best laid plans: Twitter limits derail Coke’s Super Bowl plans
If there’s a case to be made for maintaining your own owned platforms in addition to using social channels owned by third parties in your marketing efforts, it’s Coca-Cola’s Super Bowl experience. Despite establishing a social media “war room” to execute plans for… Read More »
2012-12-14
Posted on December 14, 2012 10:23 am by Shel Holtz
| Pinterest
I’ve accumulated a treasure trove of interesting items over the seven days. This week’s Wrap includes some of the juiciest. You can see all the items I’ve bookmarked on my link blog at LinksFromShel.tumblr.com.
Here come the predictions
Ah, the holidays. A crispness in the air, Christmas tree lots, holiday music in malls and—the latest tradition—mountains of predictions for digital and social media for the upcoming year. Over on GigaOm, several staff members have offered their thoughts on what 2013 will hold for digital media. Laura Owen, for example, thinks a well-known author will turn down a seven-figure deal in favor of… Read More »
2012-11-30
Posted on November 30, 2012 3:37 am by Shel Holtz
| Content
I’m knocking out this week’s Wrap from a hotel room in Cary, North Carolina. Feel free to check out Links from Shel, the link blog where I save all the various posts and articles from which I choose the items to appear in the Wrap (as well as those I’ll talk about on For Immediate Release.
The Social Media News Release lives; we just don’t call it that any more
A controversy swirled around the idea of the Social Media News Release (SMNR), which was derided as little more than lipstick on a pig. Some argued that the whole idea of the press release had run its course in the era of social media. A few years later, nobody talks about the… Read More »
2012-09-28
Posted on September 28, 2012 12:32 pm by Shel Holtz
| Visual Communication
(c) Can Stock PhotoIs it Friday already? Where did this week go? While the days have been zipping by, news has continued apace in the worlds of digital and social media, PR and organizational communication, and business. Here’s this week’s wrap of what I found most interesting (but didn’t use as blog fodder). You can always keep track of what I put in the hopper for the Wrap (as well as my podcast) at my link blog.
Maybe you should give that Facebook page more attention
As companies began promoting their Facebook pages a couple years ago, a chorus of criticism arose arguing that a property someone else owned was a poor choice for your… Read More »
2012-06-29
Posted on June 29, 2012 12:58 pm by Shel Holtz
| Gamification
The weekly review of content that caught my eye for one reason or another.
Ford diversifies into password management
I’ve heard of diversification, but this one is a real eyebrow-raiser. Venture Beat reports that Ford Motor Company (officially known as “that place where Scott Monty works”) might be moving into the password storage business. Ad agency Ogilvy Paris developed a promotional video that spotlights Ford’s efforts to provide users an easier way to log into password-protected websites. The app, called KeyFree Login, works via Bluetooth; just hold your phone to your computer. “The extension detects when a paired device is… Read More »
2012-06-29
Posted on June 29, 2012 9:19 am by Shel Holtz
| Gamification
On Wednesday, June 27, I presented a closing session at the 2012 IABC World Conference in Chicago, as part of the “All-Star” track (these are presenters who scored well at the 2011 conference). My topic focused on mobility beyond apps and optimized web content, winding up with a look at the growing role of games and gamification in the enterprise as these go increasingly mobile. The PowerPoint deck, synced with the the audio, is in the Slideshare “slidecast” below. I welcome your comments.
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