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Shel Holtz
Communicating at the Intersection of Business and Technology
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The Hobson & Holtz Report - Podcast #31: May 9, 2005

Content summary: Listeners’ comments (on being talked about at the New York geek dinner, sound clip joke, URL misdirecting to Microsoft home page, making PR accessible, podcasts and Podscope); what Paris Hilton could have done with her podcast; the occasional conflict between corporate communications and marketing; political podcast interviews at the UK general election; retrofitting blogs and podcasts into communication strategies; how to measure internal communication; Rocketboom and attitude.

Show notes for May 9, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 66-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 26.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

  • 00:30 Shel introduces the show; how to give your feedback; show notes
  • 01:39 Upcoming interviews - Mark Elbertse, CEO, Tulip Computers on Wednesday 11 May; Peter Clifton, Editor, BBC News Online, finalizing the date for late May
  • 03:40 Blog post comments and emails from Rob at PodcastNYC, Nicole Simon, Dan York, Daniel Cornwall, Josh Hallett

Discussion on listeners’ audio comments:

  • 07:25 Jay Vorhees - what Paris Hilton could have done with her podcast; when media like blogs and podcasts are appropriate; experimentation vs. strategic planning; employee benefits communication
  • 22:45 Alex Bellinger - the occasional conflict between corporate communications and marketing, open source marketing and word of mouth; political podcast interviews in the UK general election; a trend towards narrowcast interviews

Features:

  • 35:06 Shel loves Rocketboom! Covering news and interviews with attitude such as Robert Scoble and Cinco de Mayo; a potential tool for use in organizational communication
  • 42:02 Lee Hopkins’ Report from Australia - retrofitting blogs and podcasting into a communication strategy; how do you measure internal communication apart from focus groups?

Outro:

  • 59:18 Neville outros the show; how to give your feedback; listeners’ comments drive show content; show notes; Wednesday interview; about the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - Mark Elbertse, Tulip Computers, Peter Clifton, BBC News, Rob at PodcastNYC, New York geek dinner, Steve Rubel, BL Ochman, Robert Scoble, Dave Winer, Nicole Simon, Dan York, Microsoft, Firefox, Daniel Cornwall, Josh Hallett, BlogNashville, David Tebutt, Podscope, TiVo, Whole Wheat Radio, Philly Feed, 24.

Listeners’ audio comments discussion - Jay Vorhees, Paris Hilton, Chris Thilik, House of Wax, Dawn & Drew, Adam Curry, Catholic Insider, Warner Bros, Peter Jackson, King Kong fan site, GM FastLane Blog, Paul Sanchez (PDF), Mercer, Alex Bellinger, SmallBizPod, Johnnie Moore, James Cherkoff, Wired, Jeremy Pepper, Shel Israel, Engadget, Bill Gates, Ron Shewchuk.

Features - Rocketboom, MSNBC, Keith Olbermann, Countdown, Vlog It!, ANT, Serious Magic, Visual Communicator, Lee Hopkins, FeedForAll, Blogger, TypePad, Movable Type, WordPress, Boeing blog, Corporate Conversations, Angela Sinickas, Tudor Williams.

Outro - Garageband.com, Juerg Jost, Creative Commons, Loose Control, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday May 12…

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