Speakers & Speeches: Social Media, Friend or Foe? - October 24, 2008

Posted on October 24, 2008 11:18 am | For Immediate Release | Social Media

Content summary: This panel discussion was recorded during the Ragan Communications conference, “Corporate Communications in the Era of Web 2.0” at the Cary, North Carolina headquarters of SAS on October 16, 2008. Mark Ragan, CEO of Ragan Communications, moderated the panel discussion, taking on the role of a CEO trying to get answers to his concerns and objections around the adoption of social media communication channels. Panel members included:

  • David Biesack, SAS\
  • Shel Holtz
  • Vida Killian, Dell
  • Terry McKenzie, Sun Microsystems
  • Jim Ylisela, Ragan Communications

Shel Holtz

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Comments

  • 1.For anyone planning to pitch the value of a move into social media to their senior management, this is a master class in what to say and how to respond to the most inevitable concerns. Top tip: make some notes as you go along and bookmark this page for good.

    Al Shaw | October 2008 | UK

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