Posted on October 2, 2023 3:00 am by Shel Holtz | Ethics | For Immediate Release | Marketing | Media | Podcasting | PR | Diversity | Artificial intelligence (AI)
Artificial Generative Intelligence (AGI) has been widely available publicly for less than a year, but the public relations industry has moved quickly to assess its potential and begin the process of implementation. How is it going so far? A brief from the PR Academy looks at the state of AGI in PR. Also in this monthly long-form episode:
- Acast has…
Posted on August 21, 2023 2:30 am by Shel Holtz | For Immediate Release
“Pity Marketing” is having a moment. Multiple reports have surfaced of people sharing tales of woe, mostly on the X (formerly Twitter) social network, leading many who see the posts to pull out their wallets. Could the same technique work for bigger brands? Also in the August long-form episode of “For Immediate Release”:
- The Associated Press has published its AI guidelines for journalists
- Big…
Posted on July 24, 2023 1:00 am by Shel Holtz | For Immediate Release | Podcasting | Artificial intelligence (AI) | Web3
AI rewrote 50 of the best-known brand slogans, and survey respondents preferred the AI version 48 percent of the time—even Apple’s “Think Different” slogan fell to the AI alternative. Also in this AI-heavy monthly long-form episode:
- Newsrooms are adopting standards for using AI
- Google is pitching an AI news-writing tool to major media outlets
- How should newsrooms be thinking about AI?
- A study of more than…
Posted on June 19, 2023 2:00 am by Shel Holtz | For Immediate Release | Podcasting
The hype around the metaverse rises and falls, but Second Life is 20 years old and continues to draw users and make money. Neville and Shel explore the reasons Second Life enjoys its ongoing modest success in the June monthly long-form episode of “For Immediate Release.” Also in this episode:
- The state of digital news raises concerns for the public’s news literacy, how…
Posted on May 22, 2023 2:00 am by Shel Holtz | For Immediate Release
The number of change initiatives companies impose upon employees has skyrocketed from two per year in 2016 to 10 in 2022. That has left employees with a serious case of change fatigue, increasing the likelihood that these initiatives will fail. Shel and Neville look at data from Gartner and advice on how to better handle the surge of change programs,…
Posted on April 24, 2023 8:29 am by Shel Holtz | For Immediate Release
Imagine posting to your favorite social network, the one you want your brand to be associated with, and having it appear for all of your followers in the social networks of their choice. It could be possible if the ActivityPub standard continues to spread the way it has been lately. And that could be an important evolution given the meltdown that Twitter is…
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