Liz Scherer joins FIR host Shel Holtz for a conversation about how Virtual Reality can create greater empathy among healthcare providers toward their patients and the role communicators must play. Also in this episode:
Messaging is poised to surpass social networks as a channel for people to connect with businesses
TikTok’s growth has been meteoric and brands are already making their presence felt
Media will use blockchain in a big way in 2019
The number of Amazon Alexa skills doubled during 2018
A new Google Snippet feature could damage your advertising results
The final episode of 2018—and the end of our 14th consecutive year of podcasting—features two conversations: Frank Eliason joins host Shel Holtz to talk about customer retention vs. new-customer acquisition; then Mark Story (aptly) chats with Shel about the rise of Stories. Also in this episode:
Some businesspeople are defending Facebook
Journalists are ditching press releases (but that doesn’t mean PR people should)
More of the Internet is fake than you may have thought
Two conversations anchor this week’s podcast. Jen Phillips and Sherrilynne Starkie chat with host Shel Holtz about the real impact of fake news on public relations and what practitioners can do about it, and Sharon McIntosh and Shel riff on internal communication predictions for 2019. Also in this week’s episode:
FIR made three lists of must-listen podcasts in one week
Edelman’s Digital Trends 2019 is a long but important read
For the first time, social media is a bigger news source for Americans than print newspapers
There’s some fun to be had in an internal communication contest Read More »
Futurum Research analyst (and frequent FIR contributor) Olivier Blanchard joins FIR host Shel Holtz to talk about Facebook’s role in the ongoing unrest in France. Also in this week’s episode:
Google will introduce Stories to its search engine results pages, which could have an impact on the future of content marketing
Any employee who goes above and beyond for a customer could wind up being the subject of a post that goes viral
The news on Google Assistant will be like having a personal news radio station in your pocket or on your counter
Americans still prefer to get their news on Read More »
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