FIR Book Review: #FAIL by Bernhard Warner and Matthew Yeomans

FIR co-host Neville Hobson reviews the Kindle e-book edition of #FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One, by Bernhard Warner and Matthew Yeomans.

This book lays bare not only the biggest corporate mistakes and miscalculations of the social media age, but also points out where the organizational vulnerability is that caused each of the 50 screw-ups, and how you can identify this very thing within your own organization.

From the book description:

"All corporate screw-ups are social. Don’t believe us? Pop onto Twitter and type in the word ‘#Fail’ or search the word ‘boycott’ on Facebook. Up… Read More »

The Hobson & Holtz Report - Podcast #649: April 30, 2012

Content summary: FIR Book Review of “Reality is Broken” is up, another book review coming this week; News That Fits: Klout gears up for brand pages and social media dominance; Ragan promo; information control at the London Olympics 2012 vs ambush marketers (and activists); Michael Netzley’s Asia report from Singapore; listener comments including John Cass on CREWE; the Media Monitoring Minute with CustomScoop; Dan York reports on experimenting with SoundCloud, and more; your next conference can benefit from some TEDification; TemboSocial promo; #firtweetupdublin and #priiconf12; music from Burning Shapes; and more.

Get FIR:

• Download… Read More »

FIR Review: Reality is Broken, by Jane McGonigal

FIR co-host Shel Holtz reviews Jane McGonigal’s “Reality is Broken,” which argues that the principles of game play can lead to better results than the routine approaches we take to problem-solving in the real world. From the:

“In this groundbreaking exploration of the power and future of gaming, McGonigal reveals how we can use the lessons of game design to fix what is wrong with the real world. Drawing on positive psychology, cognitive science, and sociology, Reality Is Broken uncovers how game designers have hit on core truths about what makes us happy and utilized these discoveriesto astonishing effect in virtual environments.… Read More »

The Hobson & Holtz Report - Podcast #648: April 23, 2012

Content summary: Pinterest update cont’d: Pinterest is now losing users says Business Insider; Neville speaking at PRII annual conference in Dublin on April 26, Bernie Goldbach there too, FIR Tweetup Dublin on April 25; FIR Book Reviews of "Reality is Broken" and "#FAIL: The 50 Greatest Social Media Screwups" coming soon, FIR Interview with Causes.com coming soon; News That Fits: How can members of the European Parliament be credible "middle men" to citizens and not be cut out of the system because of the internet?; Dan York reports on ICANN TLDs, WordPress, and more; Ragan promo; 60 percent of Wikipedia articles for companies and… Read More »

The Hobson & Holtz Report - Podcast #647: April 16, 2012

Content summary: New call-in number for North America; a recap of Ragan’s International Public Relations and Social Media Summit in Amsterdam last week; Shel and Neville’s session from Amsterdam is a Speakers and Speeches post on FIR; an update on last week’s Pinterest report highlights a UK campaign to get women to stop driving while wearing high heels; News That Fits: five new studies combine to provide a clear picture of the direction digital content is going, a discussion on whether Procter & Gamble made the right decision to block employee access to Pandora and Netflix, Ragan promo, Michael Netzley’s Asia Report focuses on the… Read More »

Speakers & Speeches: Neville Hobson and Shel Holtz on Building Community with Podcasting

Neville Hobson and Shel Holtz co-presented a session on the second day of Ragan Communications’ Public Relations and Social Media Summit at ING House in Amsterdam, The Netherlands, on April 12, 2012. The session covered how a podcast can transform independent listeners into an engaged community. The presentation included audio clips of familiar FIR voices including correspondents Dan York and Michael Netzley, as well as other PR podcasters, and explored how the communities these podcasts build can be attained by businesses.

You can listen while following along with the PowerPoint deck below:

Page 2 of 182 pages  < 1 2 3 4 >  Last ›