FIR #160: Mmm Mmm Uh-Oh

2018-10-22

Posted on October 22, 2018 4:00 am by Shel Holtz | For Immediate Release

Kindle

Cross-posted from the FIR Podcast Network.

Neville Hobson and Shel Holtz got together for the monthly “Hobson & Holtz Report” to talk about…

• The change management implications of Artificial Intelligence
• The content management tactics being employed by critics of organizations
• The rise of drone journalism
• A study that found social sentiment analysis doesn’t line up with what your customers really think
• What to expect from Facebook’s new head of communications, former UK Deputy Minister Nick Clegg
• The wariness consumers have of social media chatbots

Dan York’s Tech Report covers what’s new in Gutenberg, Twitter Moments,… Read More »

FIR #159: How Long Will You Remember This Episode

2018-10-15

Posted on October 15, 2018 4:00 am by Shel Holtz | For Immediate Release

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Cross-posted from the FIR Podcast Network.

There’s no conversation with a subject matter expert this week, just host Shel Holtz nattering on about…

• Whether a brand voice should remain consistent across multiple social channels
• The BBC’s new communication metric: long-term memory
• How evolving business response to disasters is changing how communities deal with them
• Making managers a discrete audience as a core part of the Employee Experience
• The long, slow demise of Google+
• A human-like Artificial Intelligence that could appear in your room to answer your questions—assuming you bought the right AR headset
• Amazon’s… Read More »

FIR #158: Come for the Millennial Angst, Stay for the Frozen Steak

2018-10-08

Posted on October 8, 2018 4:00 am by Shel Holtz | For Immediate Release

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Cross-posted from the FIR Podcast Network.

This week, host Shel Holtz talks about weird brand Twitter accounts with Stone Temple Consulting (which has just been acquired by Perficient Digital) Senior Marketing Consultant Doug Haslam, and with internal communications thought leader Mark Dollins about communicating with employees when gig-economy workers are part of the mix. Also in this episode…

• Net, social media, and device adoption have plateaued.
• Teens are (still) abandoning Facebook.
• Google is looking more and more like a social network, and it’s on purpose.
• Amazon wants to own the brands you buy from when you shop on… Read More »

FIR #157: Can Sir Tim Save the Web?

2018-10-01

Posted on October 1, 2018 4:00 am by Shel Holtz | For Immediate Release

Kindle

Cross-posted from the FIR Podcast Network.

Communications consultant Shonali Burke joins host Shel Holtz to talk about the value of review sites in the wake of Google’s announcement that anonymous reviews are no longer permitted. Also in this episode:

• What it will take for Instagram to make IGTV a success
• Tim Berners-Lee wants to save the Web, and he’s leaving his full-time job to make it happen
• Survey reveals what will bring people back to your website
• Gen Z is using social apps more than they were a year ago
• Stories continue their surge in popularity
• There are 200 new entries in the AP Style Guide
• The Mayo Clinic… Read More »

FIR #156: It’s A PR Nightmare! (Or Is It?)

2018-09-24

Posted on September 24, 2018 4:00 am by Shel Holtz | For Immediate Release

Kindle

Cross-posted from the FIR Podcast Network.

Futurum senior analyst Olivier Blanchard joins FIR host Shel Holtz to talk about how AI can improve the results of A/B testing (and other things). Also on this week’s episode:

• Recurring video series are gaining viewers on IGTV
• Farewell, Carma, after some 14 years as an FIR sponsor
• Ticketmaster has a scandal on its hands. But is it a PR nightmare?
• Amazon is investigating employees who accepted bribes to manipulate data
• Meet the newest social network, TripAdvisor
• Want to get paid for recommending products? There’s an app for that
• Ad campaigns do better with AI
• Legislators… Read More »

FIR #155: Did Neglect Kill Slideshare?

2018-09-17

Posted on September 17, 2018 1:45 pm by Shel Holtz | For Immediate Release

Kindle

Cross-posted from the FIR Podcast Network.

Neville Hobson handles FIR hosting duties this week, covering these stories:

• Skype has finally enabled audio recording of both ends of a conversation
• The top 10 emerging technologies of 2018
• How The Weather Channel made that insane storm surge animation
• RIP Slideshare; it was good while it lasted
• 17 ideas for using machine learning in communication

In his Tech Report, Dan York reports on Gutenberg 3.8, Yost SEO 8.2, the third anniversary of Let’s Encrypt, and the EU’s misguided copyright directive.

Special thanks to Jay Moonah for the opening and closing music.

You can find… Read More »