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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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In the January Hobson and Holtz Report, Neville and Shel dive into the 2022 Edelman Trust Barometer. Also in this episode, disinformation is now available as a service—DaaS; we review some journalism, media, and technology trends and predictions for 2022; TikTok and LinkedIn are both copying successful features of other social media services but adding their own twists; authenticity in virtual…

The metaverse is front-and-center in this episode of The Hobson & Holtz Report as the future of the metaverse begins to take shape and businesses start to pay attention. Also in this episode: You.com is a new search engine that delivers clear advantages over Google for anyone conducting research (as opposed to simply looking for the answer to a question), a…

Gaming. Blockchain. NFTs. The Metaverse. They are all colliding, creating something bigger than any single one of these platforms. In the October episode of For Immediate Release, Neville and Shel talk about this phenomenon and some of the companies making it happen. Also in this month’s Hobson & Holtz Report, Neville and Shel discuss the rise of robo-voices, how some companies are…

The September installment of The Hobson & Holtz Report includes reports on these stories:

  • Apple, Google, and Facebook are all in the news and none of it is good. In fact, some employees are up in arms.
  • Gartner’s Emerging Technology Hype Cycle for 2021 is out.
  • There are CEOs who won’t touch social media with a 10-foot pole. Then there are those who want…

The July installment of The Hobson & Holtz Report includes reports on these stories:

  • Subway employs SEO and SEM to fight reports that there’s no tuna in its tuna sandwich
  • Wikipedia in Arabic and bring books back to Mosul: A brief interview with Ideas Beyond Borders founder Faisal Saeed Al Mutar
  • Communicating the return to the workplace is a change management…

The June installment of The Hobson & Holtz Report includes reports on these stories:

  • Half of U.S. adults consider who publishes it as the key factor in assessing a story’s trustworthiness
  • Colgate launches its sonic logo
  • How “Zoom” became the “Kleenex” of video calling
  • Business leaders turn to internal podcasts to stay connected with employees
  • An e-waste sculpture targeted the G7 goes viral
  • Hosts are a hot…

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