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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Content summary: A special edition: Neville and Shel discuss the future of public relations and the skills communicators will need to succeed in a forever-altered communication environment. The discussion includes listener feedback.

Show notes for December 5, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 75-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

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Content summary: Listeners’ comments discussion (changing intro music for FIR book review podcasts; working on new H&H Report intro music for show #100; World AIDS Day; Blog Marketing book for review; tapping into FIR; Sony BMG going down the drain; two sides of crisis communication; new media tools not so effective in parts of Asia; blogs and HR communication; experiences with Google…

Content summary: AOL Journals update, a cheat sheet lets customers circumvent your IVR system, an ex-Googler starts a blog, replacing press releases with blogs, the future of newspapers, Steve Rubel’s high-level discussion on TheNewPR, an open-source marketing example, listener comments, and more.

Show notes for November 28, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, an 61-minute podcast recorded live from…

Content summary: The Washington Post offers content mashups, IBM lets employees podcast internally, recording with Waxmail, our review of Naked Conversations, Richard Edelman’s post on PR’s readiness for discontinuous change, it’s time for annual predictions, pro- and anti-IKEA websites, Amazon’s new product wikis, character blogs, a report froom Dan York, why CEOs don’t blog, listener comments, and more.

Show notes for November 24, 2005

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Welcome to For…

In this edition of For Immediate Release book reviews, Neville and Shel discuss “Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers,” the new book on blogging and businesses by Robert Scoble and Shel Israel, to be published in January 2006.

The Book:

“With a foreword by Tom Peters, author of such business bibles as ‘In Search…

Content summary: Show 100 wish; The Sunderland experience; listeners’ comments; new free RSS and wiki tools; angry AOL bloggers push boycotts; blocking bots from stealing content; Google’s new head of communications in Europe and other developments; Eric Schwartzman’s Spinfluencer report; join the FIR community; upcoming interviews and book reviews; and more.

Show notes for November 21, 2005

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Welcome to For Immediate Release: The Hobson & Holtz…

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