The Hobson and Holtz Report - Podcast #35: May 23, 2005

Content summary: Listeners’ comments (on Rush Limbaugh podcasting, building trust for a blog, tech issues with podcasts and iPods, guest hosting FIR, creating an RSS feed for blog comments); Kensington lock hack follow up; a savage view of Naked Conversations; favourite podcasts and how to produce them; Flash-ing round workplace restrictions on browsers and aggregators; Desert Island discs; seeking freelance writers via blogs; creating a list of CEO intranet blogs.

Show notes for May 23, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 75-minute conversation recorded live from Concord, California, USA, and… Read More »

Interview: Mike Wing, IBM - May 20, 2005

For anyone with an opinion about corporate blogging, the big news this week was IBM’s dynamic step into the blogosphere with their initiative to enable employee blogging and making publicly available their detailed employee blogging guidelines.

In this special edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 53-minute conversation with Mike Wing, IBM’s Vice President Strategic Communications, about the big news and what it signals for IBM as a new way to engage with the marketplace. Our conversation also addressed other areas of communication at IBM with Mike’s commentary and opinion on a wide range of… Read More »

The Hobson & Holtz Report - Podcast #34: May 19, 2005

Content summary: Listeners’ comments (on IBM’s blogging guidelines; on a great podcast for marketers and PRs who want a tech twist with their communication); the case of the computer lock and the toilet roll; communicators in government and layers of bureaucracy; blogs and creating consumer trust; in communication, as always, the audience is in charge; may the force be with you for blogging; Oracle starts podcasting.

Show notes for May 19, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 70-minute conversation recorded live from Amsterdam, The Netherlands, and New York City, USA.

Download the file here (MP3,… Read More »

Mike Wing interview on Friday

In the wake of IBM’s announcement that the company is encouraging its 300,000-plus employees to blog externally, Mike Wing—IBM’s vice president of communication strategy—will be our guest on a special interview segment of “For Immediate Release” set for this Friday, May 20. Neville Hobson and I will interview Mike about the blogging initiative, the company’s use of a wiki (instead of its own Notes platform) to develop blogging policies, the W3 intranet, and the company’s legendary online employee “jams.” To subscribe to the “For Immediate Release” feed, visit the site at http://www.forimmediaterelease.biz.… Read More »

The Hobson & Holtz Report - Podcast #33: May 16, 2005

Content summary: Solving recent audio problems; listeners’ comments (on improving audio quality; blocking employee access to blogs; tools to create RSS feeds; Nikon’s camera problems and the PR perspective; the media and podcasting; media training movie); readers write to Business Week about their blogging cover story; upcoming communication and blog events in Australia; search engine optimization and blogs; IBM’s strategic initiative on company-wide employee blogging; upcoming interviews.

Show notes for May 16, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 41-minute conversation recorded live from Concord,… Read More »

The Hobson & Holtz Report - Podcast #32: May 12, 2005

Content summary: Listeners’ comments (on US radio stations switching formats; applying to be a host on FIR; driving a communications revolution; good idea to interview Tudor and Angela; how to get politicians on your podcast; on not being able to bookmark a podcast); podcasting much in the news this week; helping hands for PR agencies as they want to find out about blogs; Manchester United and paying attention to online chatter; more innovation from the BBC.

Show notes for May 12, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 68-minute conversation recorded live from Amsterdam, The Netherlands, and Washington,… Read More »

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