Interview: Mark Elbertse and Hans Mestrum, Tulip Computers - May 11, 2005

Shel HoltzIn this latest in our series of For Immediate Release podcast interviews - complimentary to our regular “Hobson & Holtz Report” bi-weekly shows - Shel and Neville enjoyed a 24-minute conversation with Mark Elbertse, Chief Executive Officer, and Hans Mestrum, Trendwatcher, of Tulip Computers NV headquartered in Amersfoort, The Netherlands.

Our conversation centered on Hans Mestrum and his blog, Hans on Experience - a personal business-focused blog (and one of the high-readership blogs in The Netherlands), but clearly and prominently described in and linked from the Tulip corporate website.

Following an introduction by Mark about Tulip… Read More »

The Hobson & Holtz Report - Podcast #31: May 9, 2005

Content summary: Listeners’ comments (on being talked about at the New York geek dinner, sound clip joke, URL misdirecting to Microsoft home page, making PR accessible, podcasts and Podscope); what Paris Hilton could have done with her podcast; the occasional conflict between corporate communications and marketing; political podcast interviews at the UK general election; retrofitting blogs and podcasts into communication strategies; how to measure internal communication; Rocketboom and attitude.

Show notes for May 9, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 66-minute conversation recorded live from… Read More »

The Hobson & Holtz Report - Podcast #30: May 5, 2005

Content summary: Listeners’ comments (on the Paris Hilton podcast, Adam Curry’s and Ron Bloom’s strategy cast, how podcasts can keep you from getting a traffic ticket, saving shows on a dedicated hard disk, the Business Week blogging cover story—from Business Week—and “corporate vs. blogs vs. trade media); downloading sound clips from the Net, new numbers from the Pew Internet and American Life Project, blogging in English, uploading Les Blogs photos to FLickr, Hugh McLeod t-shirts, blocking employee access to blogs, Business Week and Forbes podcasts, ScienceCast.net, the US Forest Service shift from internal to external PR… Read More »

The Hobson & Holtz Report - Podcast #29: May 2, 2005

Content summary: Listeners’ comments (on communication strategy, measurement, champagne and tea “from our Australian correspondent”; on communication impact of blogs; podcasting at Les Blogs; identifing a blog author; equipment for mobile podcasting); Doc Searls at Les Blogs; Business Week’s cover story on blogs; lots of developments with podcasting; upcoming interviews in May; suggestions for co-hosts and panel discussions; blogging conference in New York.

Show notes for May 2, 2005

Download MP3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, an 81-minute conversation recorded live from Amsterdam, The Netherlands, and almost live… Read More »

The Hobson & Holtz Report - Podcast #28: April 28, 2005

Content summary: Listeners’ comments (on featuring FIR, snarkiness by Business Week, having a guest host for the show, archiving and broadcasting audio input, blogs that float in outer space, audio blog summaries, syndicating RSS feeds, yet more on character blogs, doing promos like Adam Curry, searching podcasts by keywords); a broad review of Les Blogs; Apple is the new ‘old Microsoft’; lawyers start podcasting.

Show notes for April 28, 2005

Download MP3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 64-minute conversation recorded live from Amsterdam, The Netherlands, and almost live from Detroit, Michigan, USA.

Download the… Read More »

The Hobson & Holtz Report - Podcast #27: April 25, 2005

Content summary: Listeners’ comments (on character blogs, recording with an ipod, our mention in the New Scientists article on Skype, FeedDemon, our review of Yahoo 360 and employer monitoring of employee e-mail and online activity); Les Blogs update; Business Week’s cover story, “Blogs Will Change Your Business,” communication strategic planning, executive voice in a CEO blog, Wendy’s PR efforts in the wake of a customer finding a finger in a cup of Wendy’s chili, a client’s perspective on PR, the difference between marketing and PR.

Show notes for April 25, 2005

Download MP3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a… Read More »

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