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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Content summary: Special edition live at the New Communications Forum; Neville and Shel announce a podcasting-book deal with McGraw-Hill; conversations with John Cass, Jeremy Wright, Jory des Jardins, Elisa Camahort, Debbie Weil, Michael Geoghegan, Shel Israel, Philip Young; report from Dan York; Eric Schwartzman in conversation with Phil Gomes; Stephen Turcotte talks to Robert Scoble and Sam Decker; listeners’ comments discussion…

The New Communications Forum conference takes place in Palo Alto, California, USA, from March 1-3, 2006. Shel and Neville held a half-day workshop, Podcasting 101, on March 1 that addressed:

  • The elements of successful podcasting
  • How to strategize a business podcast
  • How to build a community of listeners
  • The tools of podcasting, from recording to hosting
  • How to promote a podcast
  • Integrating your podcast with other…

Content summary: New Communications Forum this week; Eric Schwartzman interviews Elizabeth Albrycht; Google Page Creator update; social software in the enterprise - Niall Cook on intranets; using RSS without knowing it; PR how-to’s from Jeremy Zawodny; Lee Hopkins report; listeners’ comments discussion; the FIR Frappr community; the music; and more.

Show notes for February 27, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz…

Content summary: New Communications Forum next week; GlaxoSmithKline’s grassroots PR initiative; GM seeks customer input in solving image problem; a report from Dan York; the evolution of the press release; Google launches the Google Page Creator; Neville’s new site launches; listeners’ comments discussion (WELS press release, the origin of ‘synod’, congrats to Neville and Shel, the circular nature of the podcasting world, the ‘rhymes with…’…

Content summary: Luke Armour’s PR paper download; New Communications Forum 2006; announcing IABC conference podcasts; what we’ve been up to this past week; the Techcrunch party; IABC Communication Commons launches; influential authorities on business blogging - survey; WELS goes to the next level; the Guinness UK marketing blog; Donald Rumsfeld’s call for better US government PR; Robert Scoble shoutout; Lee Hopkins report;…

Content summary: Steve Rubel and Micro Persuasion move to Edelman; approaching communication issues using new media; delivering the new PR in Manchester; has PR figured out podcasting yet?; Technorati and the Magic Middle; Dan York’s report; listeners’ comments discussion; the music; and more.

Show notes for February 16, 2006

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 77-minute podcast recorded live from…

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