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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.

Dianne Hessan, President and CEO of Communispace Corporation, talks about tapping into networks of customers to address business issues.

download mp3 podcastDownload the conversation here (MP3, 8Mb, 18:30), or sign up for the Interviews RSS feed to get it and our…

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.

Opening keynote speaker Deepak Advani, Senior Vice President and Chief Marketing Officer of Lenovo International, talks about the reactions surrounding the US State Department’s purchase of PCs made in China; viral marketing; employee communication at the time of…

From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.

Johnnie Moore of johnniemoore.com and John Winsor, Founder and CEO of Radar Communications, talk about the relationship between co-creation and open source marketing; what a brand is; beyond content and control: relationship development; figuring the mix of…

From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.

David Sutherland, PhD, Founder and Managing Director USA of Launch Institute, talks about models for innovation in creating successful new products and services; the role of marketing in the innovation process; the organizational characteristics for co-creation.

download mp3 podcastDownload the…

From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.

Eric Mankin, PhD, Executive Director of Babson Executive Education, defines the concept of co-creation, a core theme of the CMO Summit; explains the difference between co-creation and co-invention; and outlines the three types of products and services that…

Content summary: Live recording from the 2006 Innovative Marketing Conference in New York; about the IABC international conference in Vancouver and show #143; Dan York reports; about the New York conference; a conversation with Christopher Carfi of the Social Customer Manifesto; listeners’ comments discussion; the music, and more.

Show notes for June 8, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report,…

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