Posted on June 16, 2006 11:36 am by Shel Holtz | For Immediate Release
Content summary: Neville (in person) and Shel (via Skype) present the keynote address at the IAOC European conference “Where Content and Technology Meet” on Friday, June 16, 2006 at the IBM Forum in Brussels, Belgium. The conference was organized by the International Association of Online Communicators (IAOC), sponsored by Vocus, Rowan University, IBM and PR Newswire. You can download the PowerPoint…
Posted on June 15, 2006 2:00 pm by Shel Holtz | For Immediate Release
Content summary: Show notes and contributors at The New PR Wiki; new PR blogs list; PRSA Counselors Academy blog (it’s called “For Immediate Release”); Bryan Person’s new PR podcast; on-the-road review; potential new intro music; IAOC conference keynote in Brussels tomorrow; National Semiconductor gives iPods to all employees; David Philips reports (on Stephen Hawking; the PR super race); General Motors, The New York Times and how…
Posted on June 12, 2006 2:59 pm by Shel Holtz | For Immediate Release
Content summary: A week on the road; podcast interviews in New York; Robert Scoble to leave Microsoft; content at the edge and tagging; European politicians embrace social media; Lee Hopkins reports; a conversation with Joseph Jaffe on Web 2.0; listeners’ comments discussion; the music; and more.
Show notes for June 12, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a…
Posted on June 10, 2006 4:26 am by Shel Holtz | For Immediate Release
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.
Larry Weber, Chairman of W2 Group, talks about influencing people through content, the signficance of mobile, changing channels, the rise of social media, opportunities PR musn’t miss, co-creating attractive content, shaping the next generation of the social web, more…
Posted on June 10, 2006 4:25 am by Shel Holtz | For Immediate Release
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.
Max Lenderman, Creative Director at GMR Marketing LLC, talks about experiential marketing and delivering brand promise, building the buzz, search marketing, mobile marketing, consumer-generated advertising, empowerment and the future.
Download the conversation here (MP3, 6.8Mb, 15:50), or sign up…
Posted on June 9, 2006 4:57 pm by Shel Holtz | For Immediate Release
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.
Craig Newmark, Founder of craigslist.org, talks about trust, Craigslist expansion, consumer-generated content, unconventional marketing, enabling communities, online advertising, Congresspedia, the changing role of marketing.
Download the conversation here (MP3, 5.4Mb, 12:30), or sign up for the Interviews RSS feed…
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