FIR #154: Let’s Watch Burning Nikes Together on Facebook

For Immediate Release

Cross-posted from the FIR Podcast Network.

Jeff Herrington and FIR host Shel Holtz discuss whether content marketers can encourage people to read rather than skim. Cyrus Mavalwala joins Shel to talk about whether Facebook can encourage people to view Watch videos together. Also in this week’s episode:

  • Was Nike’s controversial new “Just Do It” campaign an example of corporate activism or just a cynical ploy to boost sales?
  • The four biggest multinational tobacco companies are paying influencers to convince young people outside North America to take up smoking.
  • Pizza Hut and 7-Eleven have launched new Augmented Reality games.
  • Read More »

FIR #153: Why Crises Cost Twice As Much

For Immediate Release

Cross-posted from the FIR Podcast Network.

Mark Story and Chuck Gose join host Shel Holtz for conversations on this week’s episode. Mark and Shel explore how social media has doubled the price companies pay for crises while Chuck and Shel chat about right-leaning Facebook employees who aren’t going to take it anymore. Also in this week’s show…

  • A beer company is going to try to sell subscriptions to a streaming TV service
  • PRSA apologizes (sort of) for a questionable social media quiz
  • More Americans trust the news media than last year (including Republicans)
  • The Associated Press is going to track IP violations with blockchain… Read More »

FIR #152: LOL (TM)

For Immediate Release

Cross-posted from the FIR Podcast Network.

Neville Hobson joined FIR host Shel Holtz for the August edition of The Hobson and Holtz Report. Topics included…

  • P&G is attempting to trademark common internet acronyms, including LOL.
  • Texting has become a common tool in political campaigns. Will it find its way into marketing?
  • Gen Zers will outnumber Millennials within a year. There are implications for communicators.
  • Should your company be on IGTV?
  • A look at vanished technologies from Gartner’s 2017 list of emerging technologies.
  • Engagement on Facebook is plummeting.

Special thanks to Jay Moonah for the opening and closing music

Read More »

FIR #151: Transparency, Trust, and Culture

For Immediate Release

Cross-posted from the FIR Podcast Network.

If anybody tells you 1 hour and 22 minutes is too long for an episode of a podcast, it can only mean they didn’t listen to this episode of “For Immediate Release”! Host Shel Holtz chats with Kami Huyse about whether decentralized social networks can ever compete with the big walled gardens, Michael Ambjorn on why transparency is so important to building trust, and Steve Crescenzo on AI products that digest employee emails to assess levels of engagement. Also in this episode…

  • The Mayo Clinic  and CNN exchange jabs over a reputation-damaging report
  • Elon Musk’s tweet—which nobody reviewed… Read More »

FIR #150: Peak Social

For Immediate Release

Cross-posted from the FIR Podcast Network.

In the first conversation on this week’s episode, Redphlag CEO and former PRSA President Gerard Corbett joined FIR host Shel Holtz to discuss Nielsen’s recent Total Audience data, which revealed some counterintuitive trends. Later, Shel chats with Thornley Fallis CEO and Inside PR co-host Joe Thornley about Pandora’s podcast genome project. Also in this week’s episode, pundits are suddenly talking about “peak social” (it’s surprising that nobody has yet called it the “socialpocalypse”) and three stellar examples of experience marketing that don’t leverage social media. Dan York is also… Read More »

FIR #149: RIP, VR?

For Immediate Release

Cross-posted from the FIR Podcast Network.

Reports of tanking VR headset sales have been plentiful, leading marketers to begin questioning the wisdom of adding Virtual Reality to their arsenals. Shel Israel, co-author of “The Fourth Transformation”—a book about the VR/AR/MR inflection point—joins FIR host Shel Holtz to discuss VR’s viability for marketing. Also in this episode…

  • Chat story apps are all the rage among young users. Are they also the next big thing in native advertising?
  • A Hawaiian Airlines bot answers travelers’ baggage questions, if only they know where to find it
  • An AI-based Alexa skill from lawnmower company… Read More »

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