The Hobson & Holtz Report - Podcast #646: April 9, 2012

Content summary: FIR Interview with Sprint’s Sara Folkerts is up; Shel and Neville will be in Amsterdam this week at the 2012 International Social Media and PR Summit; FIR Tweetup in Amsterdam on Tuesday evening #firtweetup; News That Fits: Pinmania - ten ideas for businesses using Pinterest, Pinterest is the third most popular social networking site in the US, Kotex earns praise for first full-blown Pinterest campaign, Homes.com white paper on what works best on Pinterest, Pinterest is driving sales, magazines racing to capitalize on Pinterest, VentureBeat list of Pinterest clones; Ragan promo; Dan York reports on a Wall Street… Read More »

FIR tweetup in Amsterdam

This week, FIR co-hosts Neville Hobson and Shel Holtz (pictured l-r) will be in Amsterdam taking part in The 2012 International Social Media and PR Summit, organized by Ragan Communications, on April 11 and 12, 2012.

It will be the first time that Shel and Neville have physically met up since 2009  - as you know, FIR is done remotely each week via Skype - when Neville was in California for that year’s IABC conference. We thought it would be great to get together with FIR listeners who also might fancy a beer and a chat.

We’re meeting in the bar of the Crowne Plaza Amsterdam South hotel on Tuesday April 10 - the evening before the… Read More »

FIR Interview: Sprint’s Sara Folkerts on the Sprint Ninja program

If you tweet a problem or complaint about your Sprint mobile service or device, you’re likely to hear back pretty quickly from a Sprint Ninja, an employee volunteer who will work to resolve your issue. While some Ninjas engage in this kind of customer support, others are brand evangelists. They all undergo training, and the effort has resulted in a measurably improved reputation for Sprint.

In this FIR Interview, FIR co-host Shel Holtz speaks with Sara Folkerts, who works in internal social media at Sprint and is heavily involved in the Ninja program. She discusses the origins of the Ninjas, what they do, how they’re trained, the… Read More »

The Hobson & Holtz Report - Podcast #645: April 2, 2012

Content summary: Neville and Shel are both traveling, but Shel’s solo this week with a contribution from Neville; two new interviews are up, one with Dachis Group CTO Erik Huddleston and the other with PulsePoint Group’s Michael Gale and Jacklyn Allgayer about the new study, “The Socially Engaged Enterprise;” another interview is coming later this week with Sara Folkerts of Sprint on the mobile company’s program to train employees to represent the organization in social channels; a new blog worth looking at is PR Examples; Shel’s meeting with PRSA’s Keith Trivitt in New York; News That Fits: as access to information increases, trust… Read More »

FIR Interview: Michael Gale and Jacklyn Allgayer of The PulsePoint Group

Companies that fully embrace social engagement are experiencing four times greater business impact than less-engaged companies, according to a new study conducted by PulsePoint Group, an Austin, Texas and Los Angeles,California-based management and digital consulting firm.

The study, conducted in collaboration with The Economist Intelligence Unit, involved interviews with hundreds of CEOs. The results led to the identification of six types of socially engaged enterprises and offers insights for organizations that want to assess their own social engagement against their peers. According to the study, “The Economics of the Socially… Read More »

FIR Interview: Erik Huddleston, CTO of Dachis Group

Austin, Texas-based Dachis Group defines itself as an organization that "powers the design, development, management and measurement of social business solutions for the world’s leading companies."

To this end, among the products and services the company offers is the Social Business Index,  a tool that, they say, sucks in data from over 100 million social accounts for more than 30,000 brands every 15 minutes to build a real-time picture of the success of brands and companies in their social engagement work.

While social media monitoring helps companies listen to conversations they are not part of, Dachis says the index is about… Read More »

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