2006-03-02
Posted on March 2, 2006 12:35 am by Shel Holtz
| For Immediate Release
The New Communications Forum conference takes place in Palo Alto, California, USA, from March 1-3, 2006. Shel and Neville held a half-day workshop, Podcasting 101, on March 1 that addressed:
- The elements of successful podcasting
- How to strategize a business podcast
- How to build a community of listeners
- The tools of podcasting, from recording to hosting
- How to promote a podcast
- Integrating your podcast with other online content
- Creating a podcast
The participants (pictured below) applied everything they learned by producing their own 12-minute podcast.
Download the file here (MP3, 4.6MB), or sign up for the Speakers & Speeches RSS… Read More »
2006-02-27
Posted on February 27, 2006 6:07 pm by Shel Holtz
| For Immediate Release
Content summary: New Communications Forum this week; Eric Schwartzman interviews Elizabeth Albrycht; Google Page Creator update; social software in the enterprise - Niall Cook on intranets; using RSS without knowing it; PR how-to’s from Jeremy Zawodny; Lee Hopkins report; listeners’ comments discussion; the FIR Frappr community; the music; and more.
Show notes for February 27, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 91-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.
Download the file here (MP3, 38MB), or sign up for the RSS feed to get it and future shows… Read More »
2006-02-23
Posted on February 23, 2006 12:15 pm by Shel Holtz
| For Immediate Release
Content summary: New Communications Forum next week; GlaxoSmithKline’s grassroots PR initiative; GM seeks customer input in solving image problem; a report from Dan York; the evolution of the press release; Google launches the Google Page Creator; Neville’s new site launches; listeners’ comments discussion (WELS press release, the origin of ‘synod’, congrats to Neville and Shel, the circular nature of the podcasting world, the ‘rhymes with…’ meme, influence and authority); the music.
Show notes for February 23, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, an 80-minute podcast recorded live from Memphis,… Read More »
2006-02-20
Posted on February 20, 2006 3:34 pm by Shel Holtz
| For Immediate Release
Content summary: Luke Armour’s PR paper download; New Communications Forum 2006; announcing IABC conference podcasts; what we’ve been up to this past week; the Techcrunch party; IABC Communication Commons launches; influential authorities on business blogging - survey; WELS goes to the next level; the Guinness UK marketing blog; Donald Rumsfeld’s call for better US government PR; Robert Scoble shoutout; Lee Hopkins report; listeners’ comments discussion; FIR community on Frappr; the music; and much more.
Show notes for February 20, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, an 86-minute podcast recorded live… Read More »
2006-02-17
Posted on February 17, 2006 11:29 am by Shel Holtz
| For Immediate Release
Content summary: Steve Rubel and Micro Persuasion move to Edelman; approaching communication issues using new media; delivering the new PR in Manchester; has PR figured out podcasting yet?; Technorati and the Magic Middle; Dan York’s report; listeners’ comments discussion; the music; and more.
Show notes for February 16, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 77-minute podcast recorded live from Amsterdam, The Netherlands, and almost live from Des Moines, Iowa, USA.
Download the file here (MP3, 36MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization… Read More »
2006-02-13
Posted on February 13, 2006 11:24 pm by Shel Holtz
| For Immediate Release
Content summary: Low ethics pay-for-placement PR; Luke Armour’s PR paper; RSS software converts content into spam blogs; Eric Schwartzman interviews The New Yorker Magazine’s Ken Auletta; Coca-Cola sends bloggers to Torino; NBC’s The Office character blog; Lee Hopkins report; are there libel concerns with using coComment?; listeners’ comments discussion; preview: potential new FIR intro music; the pros and cons of IABC and PRSA; the music and much more.
Show notes for February 13, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 91-minute podcast recorded live from Amsterdam, The Netherlands, and almost live from… Read More »
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