FIR Video Interview with Stuart Bruce and Phil Gomes on PR and Wikipedia2012-01-13
FIR co-hosts Neville Hobson and Shel Holtz host a Google+ Hangout with Stuart Bruce, principal, Stuart Bruce Associates, and Phil Gomes, Sr. VP, Edelman Digital, to discuss efforts to improve the ability of corporate representatives to make ethical, transparent, disclosed and factual revisions that are independently verifiable to Wikipedia entries.
Currently, a host of communication professionals report having revised entries to reflect accurate financial numbers, spellings of executive names, new or departing board members, employee headcounts and the like. Yet because they are identified as “paid editors” without a neutral point of view, their revisions are often reversed and many are banned from the site. Gomes posted an open letter to Jimmy Wales on his blog at the same time Stuart Bruce Stuart Bruce post on his. Within days, the UK’s Chartered Institute of Public Relations (CIPR) CIPR announcementit would engage in talks with UK Wikimedia representatives. At John Cass’ urging, Gomes created a Facebook group to host a conversation on the subject.
In this interview, Gomes and Bruce discuss the various dimensions of the subject and potential outcomes of the discussion.
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