Cross-posted from the FIR Podcast Network

Paul Gillin and David Strom — co-hosts of FIR B2B on the FIR Podcast Network — joined host Shel Holtz to talk about these topics:

• In a follow-up to a report last week, a PR agency owner takes issue with the Center for Public Relations’ survey on the industry’s view of White House communications.
• Real estate site Zillow sent a cease-and-desist letter to a blogger who, it turns out, wasn’t violating their intellectual property at all. Still, there are lessons here for bloggers and companies.
• While media outlets are increasingly interested in data journalism, PR doesn’t seem to be pitching many data stories.
• A UK organization accidentally sent members an email telling them their passwords had been reset. That was just its first mistake.
• Voice search and smart audio are coming to the enterprise, which means it will have a place in the B2B world.
• Venture Capital CEO Dave McClure was outed in the New York Times for inappropriate behavior with a woman who was hoping to work for his company. He penned an apology. He should have done a few other things instead.
• Tech correspondent Dan York reports Instagram’s new anti-spam tools, Facebook’s penalties for people who post too many links, Alibaba’s plans to compete with Amazon’s Echo, and new widgets in WordPress 4.8.

Connect with our guest co-hosts at @pgillin and @dstrom.

David’s security newsletter is Inside Security.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

FIR is recorded using Zencastr.

About today’s guest co-hosts

Paul Gillin writes, speaks, and trains marketers and corporate executives to think like publishers as part of Profitecture. He specializes in social media for B2B companies – in fact, he co-wroteSocial Marketing to the Business Customer with Eric Schwartzman (who was an FIR panelist last week) and currently co-hosts FIR B2B. Paul has written four other books, including Attack of the Customers, his most recent book. He co-authored The Joy of Geocaching with his wife, Dana. Before striking out on his own, Paul worked for TechTarget and, before that, was editor-in-chief and executive editor of Computerworld Magazine.


David Strom is a leading expert on network and Internet technologies and has written and spoken extensively on topics such as VOIP, convergence, email, cloud computing, network management, Internet applications, wireless and Web services for more than 30 years. He is also the creator of an innovative series of video screencast product reviews of enterprise IT products that can be found on Webinformant.tv and syndicated to various other Web sites.David was editor-in-chief of Network Computing print and currently edits the Inside Security newsletter and writes for IBM’s SecurityIntelligence.com, TechTarget’s SearchSecurity.com, and Network World.