FIR Podcast #136: Guerilla Surveys and Bacon Cryptocurrencies

Posted on May 7, 2018 4:00 am by | For Immediate Release

For Immediate Release

Cross-posted from the FIR Podcast Network.

Angela Sinickas joins host Shel Holtz to talk bout how a group of employees used a survey to get the CEO to pay attention to a problem in the culture when all else had failed. Also in this week’s episode:

  • A survey of journalists, bloggers, and influencers finds everyone wishes PR people would get to the point
  • The name of a restaurant with which Whole Foods had partnered led to a social media uproar
  • U2 is releasing an Augmented Reality app to use at the band’s upcoming concerts
  • Instagram users are getting fake comments and likes from real users
  • Conde Nast is creating content channels for over-the-top devices including Roku, Apple TV, and Amazon Fire
  • Older Americans are flocking to Facebook and it’s actually good for them
  • Oscar Mayer is introducing a cryptocurrency called bacoin because of course they are
  • Researchers wrote an algorithm that helps you figure out how much customers associate your brand with a concept and where you rank versus your competition
  • Dan York’s tech report covers the impending launch of GDPR, Facebook’s F8 event, Stories surpassing feed-sharing, short video in China, NPR’s acquisition of podcast app PocketCast, and WordPress’s upcoming 15th birthday.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which FIR content is selected at Shel’s Link Blog.

About our guest

Angela SinickasAngela Sinickas is the founder of Sinickas Communications, which has worked with companies, organizations and governments in 32 countries on six continents. Her clients include 25% of the Forbes Top 100 largest global companies. Before starting her own consulting firm, she held positions from editor to vice president in for-profit and government organizations, and worked as a senior consultant and practice leader at Hewitt and Mercer. She is author of a manual, How to Measure Your Communication Programs (now in its third edition),and chapters in several books. Her 50+ articles in professional journals can be found on her website, Her work has been recognized with 20 international-level Gold Quill Awards from IABC, plus her firm was named IABC Boutique Agency of the Year in 2015. She holds a BS degree in Journalism from the University of Illinois at Urbana-Champaign and an MS in Leadership from Northeastern University.

Links from this episode

Links from Dan York’s Tech Report


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