FIR Podcast #135: About That “You’re the Product” Trope…

Posted on April 30, 2018 4:00 am by | For Immediate Release

For Immediate Release

Cross-posted from the FIR Podcast Network.

Lee Odden joins Shel for a chat about optimizing content for voice search and Elizabeth Sosnow drops in to talk about how communicators can help employees improve their interpersonal communication skills. Also in this week’s episode:

  • Google plans to double podcasts heard on its platforms
  • The #DeleteFacebook movement isn’t having much of an impact (and no, you’re not the product)
  • A burger joint’s effort to get publicity based on its employees unionizing backfires
  • There’s an ad on the blockchain
  • Dan York’s tech report looks at Mosaic’s 25th anniversary, news links in Twitter, reduced visibility for fake news on Facebook, the “you are the product on Facebook” trope; and an interview with Jeff Bezos

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which FIR content is selected at Shel’s Link Blog.

About our guests

Lee OddenCited by the Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee Odden is the CEO of TopRank Marketing, an internationally respected digital marketing agency that provides consulting for some of the most successful companies in the world. Lee’s evangelism for an integrated approach to search, social media, influencer and content marketing has extended over 100 events in 12 different countries. He blogs at and is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. Lee is least known for founding “Marketers with Beards” the most infamous Facebook group dedicated to marketers with beards.

Elizabeth SosnowSince 1996, Elizabeth Sosnow has been part of the management team responsible for the Bliss Integrated Communication‘s overall operations and strategic direction. As Managing Partner and co-owner, she creates and oversees integrated marketing strategy and execution for large professional and financial services accounts. Elizabeth directs the firm’s digital activities, helping major clients and colleagues assess and maximize audience engagement via evolving communications tools. She oversees the firm’s award-winning company blog, The Blend, and has her own vlog, Marketing Espresso Shots. Elizabeth is the past Chair of the Digital Practice for Worldcom’s Global Board of Directors and previously held that position for the Americas region Board of Directors. Her own guest blog posts have appeared in Convince and Convert, PR Daily, Content Marketing Institute, and Communications Conversations, among many others. She was recently named one of “50 Game Changers of PR” by PR News.

Links from this week’s episode

Links from Dan York’s report

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