FIR Podcast #134: Earned Media? Sponsored Content? Who Cares?

Posted on April 23, 2018 4:00 am by | For Immediate Release

For Immediate Release

Cross-posted from the FIR Podcast Network.

In this April edition of The Hobson & Holtz Report, Neville and Shel talk about…

  • Starbucks’ response to a racial incident in Philadelphia that went viral and sparked protests
  • In an effort to reduce “noise pollution,” Ghana wants Muslims to issue the call to prayer via WhatsApp
  • The line between earned and paid media is blurring and consumers don’t care which is which
  • There’s a reckoning coming for terms and conditions
  • Augmented Reality is making huge inroads (except in corporate communications)
  • Journalists in developing countries are using drones and sensors to cover environmental crimes and pollution

In his Tech Report, Dan York reports on what he found when he downloaded his Facebook data, Jordan Peel’s deepfake PSA from Barack Obama, why Chrome’s article recommendation feature could drive huge traffic to publishers, Flickr has been acquired by SmugMug (which plans to revitalize the photo service), and Mozilla has issued a call to storytellers to create content with Augmented and Virtual Reality.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which FIR content is selected at Shel’s Link Blog.

About Neville Hobson

Neville HobsonNeville Hobson was co-host of The Hobson & Holtz Report for over 10 years. For over 15 years, Neville has been a voice of experience and influence when it comes to speaking about digital technologies, disruptive change in workplaces and marketplaces, relevant trends to pay close attention to, and what it all means for your business. His experiences embrace deep understanding and subject-matter expertise in contemporary business issues that include social, digital and cognitive technologies, connecting that with a career in traditional public relations, marketing communication, employee compensation and benefits communication, and investor relations. Based in the Thames Valley some 30 miles west of London, Neville works either from his home office or from a client’s location; or from wherever he has a good network connection.

Links from this week’s episode

Links from Dan York’s report

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