FIR Podcast #132: Your Mission is Not Your Purpose

Posted on April 9, 2018 4:00 am by | For Immediate Release

For Immediate Release

Cross-posted from the FIR Podcast Network.

Sharon McIntosh, host of the EE Voice podcast and a veteran internal communications executive now consulting with companies on communicating change, joins FIR host Shel Holtz to talk about the mistake companies make when they assume their mission and their purpose are the same things. Also in this episode:

  • Reddit redesigned its website and some of the most outspoken users on the web were basically fine with it.
  • Families are the biggest users and advocates for smart speakers, so where is all the voice-based content marketing?
  • Google employees petitioned CEO Sundar Pichai to drop a project the company is working on for the Pentagon.
  • Google employees have also banded together to form a group that is proposing changes to the company’s internal cyberbullying rules.
  • Facebook’s Augmented Reality tool takes the experience to a whole new level.
  • People are lying on their social media profiles just to confound advertising algorithms.
  • One worker stole another worker’s lunch. The whole thing went viral.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which FIR content is selected at Shel’s Link Blog.

About our guest

Sharon McIntoshSharon McIntosh is president of And Then Communications. With more than two decades of communications experience, she has a passion for creating and executing new ideas to drive employee engagement at companies both large and small. Most recently she served as PepsiCo’s vice president of Global Internal Communications, overseeing the company’s efforts to connect with its more than 274,000 employees worldwide. She and her team launched a number of innovative employee initiatives, including the company’s first social media training (SMART U), a social tool to share internal news externally and PepsiCo’s award-winning employee ambassador program. She and her team also developed a communications strategy to support the company’s first comprehensive, global and multi-year transformation initiative. Before joining PepsiCo in 2004, Sharon spent seven years at Sears. Among her greatest contributions there, she launched a marketing strategy for life events, ran user experience for the company’s e-commerce site and introduced the company’s first intranet. Prior to Sears, she worked at Waste Management, publishing more than 14 annual reports for various business units, managing shareholder meetings, drafting senior executive speeches and handling media relations. Sharon graduated with a B.A. in journalism from Marquette University and an M.A. from DePaul University. She lives in Norwalk, CT.

Links from this week’s episode

Links from Dan York’s report

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