FIR Podcast #129: It’s A Great Time to Be A Communicator

Posted on March 19, 2018 4:00 am by | For Immediate Release

For Immediate Release

Cross-posted from the FIR Podcast Network.

Serena Ehrlich, director of social and evolving media for BusinessWire, talks about what news organizations might do next now that Facebook’s algorithm has all but ended the sharing of their content in users’ News Feeds. Also in this episode:

  • Companies are increasing the size of their communication staffs in an effort to protect their reputations
  • The link between reputation and market value is getting stronger
  • YouTube will link from conspiracy theory videos to Wikipedia articles
  • Fake news spreads farther on Twitter than true stories
  • Companies are disclosing the CEO-employee pay ratios, and for some, it’s not pretty
  • GE isn’t paying executive bonuses this year
  • Employee surveys continue to be a great way to measure employee engagement (even at Facebook)
  • Marketers can learn a thing or two from the students at Marjory Douglas Stoneman High School
  • Is it already time to write Vero’s obit?
  • Mixed and Augmented Reality make inroads in the enterprise

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which FIR content is selected at Shel’s Link Blog.

About this week’s guest

Serena EhrlichSerena Ehrlich, Director of Social and Evolving Media, provides guidance for internal and external content creation and distribution services, ranging from PR programming to mobile marketing to social media updates. Throughout her career, Ehrlich has worked to provide guidance on investor relations, public relations and overall consumer behavior relations trends. Before rejoining Business Wire in 2013, Ehrlich designed and implemented successful local, national and international social, influencer, mobile and traditional marketing campaigns for brands including Kraft, Kohls, Avon, Mattel, Mogreet and more. A ’91 graduate of Brandeis University with a B.A. in History, Ehrlich was named one of the 2013 Top 25 Women in Mobile to Watch by Mobile Marketer.

Links from This Week’s Episode:

Links from Dan York’s Tech Report:



  • 1.Shel,
    Just listened to FIR #129 It's a Great Time to be a Communicator. So much I don't know about. I enjoyed it very much. I'll listen to another tomorrow. It was great to be with you and Michelle at Craig's party tonight. Coming at a time of great loss for all of you, we were honored to be part of your family celebration for Craig. Your nephews did their dad and their grandmother proud. It was good to see you. Hope to see you again real soon.
    Don Lee

    Don Lee | April 2018 | Valencia, CA

  • 2.Thank you, Don. It was a great pleasure to meet you again; I appreciate your taking the time to come out to the dinner. And I'm very grateful that you listened to the show! I'm looking forward to our next encounter...


    Shel Holtz | April 2018

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