FIR Podcast #128: Roses Are Red, Buy Our Stuff

Posted on March 12, 2018 4:00 am by | For Immediate Release

For Immediate Release

Cross-posted from the FIR Podcast Network.

On episode #128 of the “For Immediate Release” podcast, Kathy Klotz-Guest joins host Shel Holtz to discuss an emerging trend of brands using poetry to convey messages. Kathy—a standup comedian in addition to her day job using strategy, improv, and humor to help organizations create share-worthy experiences—sees some huge potential extensions of the approach taken by brands like Coca-Cola, Microsoft, and A+E Network. Also in this episode:

  • A wonderful VR experience from Barneys and the Martha Graham Dance Company
  • Marketers disenchanted with Facebook are finding success on Instagram and Pinterest
  • There is even a move toward embracing Spotify as a social network where brands can reach individuals (does your company have its own playlist yet?)
  • More companies are producing branded podcasts
  • Twitter without retweets? It might be worth considering
  • A listener shares his views on the PR disasters that are having very real consequences for the NFL
  • United Airlines thought it would be a good idea to replace performance bonuses with a lottery
  • Whether you get a job may depend on how AI interprets your facial expressions
  • Pew Research is out with its 2018 Social Media Usage survey results
  • Dan York’s Tech Report covers WordPress’s dominance on the web, Snapchat’s addition of @mentions, Reddit’s efforts to tighten its relationship with publishers, Facebook’s Augmented Reality market, and Bose’s plans to create AR glasses

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which FIR content is selected at Shel’s Link Blog.

About this week’s guest

Kathy Klotz-GuestKathy Klotz-Guest, MA, MBA, is a business storyteller, creative facilitator, and speaker. Founder of Keeping it Human, it’s her mission to help organizations turn jargon-monoxide into compelling stories and uncover bold ideas for marketing. A podcaster and comic improviser who launched her one-woman show in 2015, she is also the author of “Stop Boring Me! How to Create Kick-Ass Marketing Content, Products, and Ideas Through the Power of Improv.” Her work has been featured in Convince and Convert,, Business of StoryMarketingProfs,, PR Daily, Pragmatic Marketing, and CustomerThink. Her 7- year-old is still her favorite audience!

Links from This Episode:

Links from Dan York’s Report:


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