FIR Podcast #125: I Love My Parents, Lady Gaga and Humpty Dumpty

Posted on February 19, 2018 4:00 am by | For Immediate Release

For Immediate Release

Cross-posted from the FIR Podcast Network.

This week’s conversations feature Peter Himler on companies using founders and entrepreneurs as spokespersons, Donna Papacosta on the Oxford Comma, and David Spark on a study on business video consumption habits. Other stories include…

  • Google has introduced its own version of Stories
  • You can still buy a newspaper from a newspaper rack
  • Twitter’s new feature streams local news video from the scene of breaking news
  • Facebook is creating a section in Watch to feature breaking news
  • Comments on Twitter or YouTube could get you banned from Twitch
  • Facebook is making it easier for businesses to help during a crisis
  • Deloitte is out with its mobile consumer survey and we’re all using smartphones for pretty much everything
  • Replying to customer reviews improves your overall ratings
  • Unilver is tackling the social media swamp with threats and blockchain

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which FIR content is selected at Shel’s Link Blog.

About this week’s guests

Peter HimlerPeter Himler formed Flatiron Communications LLC in 2005 after leading the media relations teams at Edelman, and WPP’s Burson-Marsteller, Cohn & Wolfe and Hill and Knowlton. He left the big agency world to help emerging and established companies and organizations better capitalize on the latest communications technologies and digital/social media strategies. In addition to running Flatiron, Peter has written since 2011 for on the intersection of media, technology and marketing. He also founded and edits the “Adventures in Consumer Technology” publication for, which has 36,000 followers. He is solidly engaged in the social graph mostly with Twitter, Facebook, Instagram, RebelMouse and LinkedIn as his favored channels. Peter serves as president of the Publicity Club of New York, is active with the New York Tech Meetup, and sits on the executive board of the Communications and Media Studies Program at Tufts University.

Donna PapacostaDonna Papacosta, principal of Toronto-based Trafalgar Communications, is a writer, speaker, podcaster and consultant, helping clients communicate better with employees, customers and prospects. In 2005 Donna started producing the Trafcom News Podcast, one of the first business podcasts in Canada. She is author of The Podcast Scripting Book and co-author of The Business of Podcasting. In addition to communications and podcast consulting, Donna leads workshops on social media topics, and teaches Digital Communications Strategy/Social Media at the University of Toronto School of Continuing Studies. An active member of the International Association of Business Communicators (IABC), Donna is a dual U.S.-Canadian citizen, and holds a Masters degree in Public Administration from New York University and a Certificate in Magazine Journalism from Ryerson University.

David SparkDavid Spark is a veteran tech journalist and founder the brand journalism firm Spark Media Solutions. Spark has worked with brands such as IBM, Microsoft, HP, and Indycar Racing. He’s reported on the tech scene for more than 18 years in more than 40 media outlets, and is the author of “THREE FEET FROM SEVEN FIGURES: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows” available at

Links from this week’s episode:

Dan York’s Report

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