Cross-posted from the FIR Podcast Network.

Doug Haslam and Ike Pigott joined host Shel Holtz for this week’s FIR podcast to talk about…

• A Weber Shandwick survey that found few employees strongly agree that their experience working for the company matches up with the employer’s brand
• A small craft brewer poked the Bud Light bear and got very creative cease-and-desist letter for its trouble
• LinkedIn is letting Slideshare fall into disrepair
• YouTube’s crackdown on objectionable videos is sweeping up content creators whose videos are fine
• Some people are taking money to link to content they produce for sites that rely on contributor networks for content
• In this week’s Tech Report, Dan York asks if you’ve received the redesigned Snapchat app yet and reports on an update to Mars Edit, another data breach, Apple’s acquisition of Popup Archive, and an attempt to create a blockchain based encyclopedia

Connect with Doug on Twitter at @DougH and with Ike on Twitter at @ikepigott.

Special thanks to Jay Moonah for the opening and closing music.

About our guest co-hosts:

Doug Haslam’s  career has spanned a variety of disciplines within the communications field: radio technology, editorial production, public relations, marketing, social media and digital. Currently a senior consultant with Stone Temple Consulting, Doug began with public radio, producing news and thoughtful sports programs, moving into technology public relations, and currently to social media and content strategy for brands of all sizes and industries. Doug’s love of media has come full circle, as his most recent positions have seen him taking full advantage of his content creation skills, managing social media and brand publishing programs for a wide variety of clients.

After more than 16 years in television news, Emmy-winner Ike Pigott left to feed his passion for crisis communication. While building his consultancy, he started working with the American Red Cross – first as a local communicator in Alabama, and finally as the Director of Communications and Government Relations for a five-state region. It was during his time at the Red Cross that he pioneered the use of social media, developed the first disaster-response blogs, as well as the non-profit’s Twitter account all the way back in 2007. For the last seven years, Ike has worked as a communication strategist and spokesman for Alabama Power, an electric utility that serves more than 1.4-million customers. He helped shape the Social Media Guidelines for Alabama Power’s parent, Southern Company, and serves on the system-wide Social Media Advisory Council. In addition to media relations duties and serving as editor of the corporate NewsCenter site, Ike works across the company to help individuals and departments get the most out of social media tools. Ike has been a featured speaker at dozens of communication conferences in the United States and Europe, and is considered a thought leader in the integration of social media in utilities and other regulated industries.

Links for this episode:

• Report on Weber Shandwick’s study,“The Employer Brand Credibility Gap: Bridging the Divide”
• Bud Light hires old-timey town crier to issue cease-and-desist to craft brewer
• Has LinkedIn Ruined Slideshare?
• YouTube algorithm to de-monetize “offensive videos” sweeps more than intended
• How Facebook will overtake YouTube as the biggest video platform
• How brands secretly buy their way into Forbes, FastCompany, and the Huffington Post
• Google penalized BlogDash for link schemes
• I made my shed the top-rated restaurant on TripAdvisor

Links from Dan York’s Tech Report:

• Snapchat’s redesign
• Mars Edit update
• Millions caught in virtual keyboard app data breach
• Apple has acquired Pop Up Archive, an interesting startup that makes podcasts more searchable
• The Wikipedia competitor that’s harnessing blockchain for epistemological supremacy