Cross-posted from the FIR Podcast Network.

Jennifer Zingsheim Phillips and Lynette Young joined host Shel Holtz for this week’s FIR podcast to talk about…

• When to send your Black Friday and Cyber Monday promotional emails if you want customers to actually open them
• Can Google and Twitter (or media outlets) introduce provenance to facts in order to help readers know when what they are reading is true?
• The growing importance of “brand safety” to chief marketing officers
• Honda is using Facebook ad targeting for something other than selling cars. Could it open the door to other non-commercial uses of targeted advertising by brands?
• New digital ad formats—including VR, AR, 360-degree video, and interactive content—are starting to deliver real results.
• In his tech report, the Internet Society’s Dan York talks about new data breaches, the latest update to the Gutenberg editor (which will be part of Wordpress 5.0), another Facebook appropriation of a SnapChat feature (this time it’s streaks), and the FCC’s plan to repeal Obama-era net neutrality rules.

Connect with Jen Phillips on Twitter at @jenzings and with Lynette Young at @LynetteRadio.

Special thanks to Jay Moonah for the opening and closing music.

About our guest co-hosts:

Jennifer Zingsheim Phillips is the principal at 4L Strategies, consulting and providing content development for a variety of industries. She has worked in communications and public affairs for 20 years. Her background includes work in electoral politics, government, lobbying, and public affairs PR work. She also brings nearly eight years of experience in digital and social communications and media analysis to her role at 4L Strategies. She worked in Fleishman Hillard’s Public Affairs practice, handling grassroots communications, coalition building, and communications strategy for clients with public affairs concerns. She also worked on a variety of grassroots marketing programs for clients to build support and enthusiasm for product line extensions for some of the most recognized names in consumer products. At CustomScoop (an FIR sponsor), she managed a team of media analysts who provided business intelligence to Fortune 500 companies through monitoring and analysis of the then-emerging field of social media. Jen is also a town elected official, serving as a Library Trustee. She was elected to the position in 2013 to complete an unfilled seat, and was reelected in 2014 and now serves as vice chair of the board.

Lynette Young is co-founder and Director of Marketing ClaimWizard, a software-as-a-service workflow management system for the public adjuster industry. She is a marketing technology strategist and published author with focus on digital marketing and implementation services. With over 25 years in technology, 17 of those years in digital marketing, she is well positioned as a “full-stack marketer” giving her a distinct advantage in today’s fast-paced business and environment. Over her professional career, Lynette has worked with clients of all sizes ranging from Google, Twitter, Harlequin Publishing, and American Airlines to HVAC installers, an email marketing service provider, local appliance retailers, other agencies, corporate franchises, and public adjusting firms. Lynette heads up the ClaimWizard digital marketing products and team. She maintains her speaking, mind-mapping, and podcasting activities at Purple Stripe Productions.

Links for this episode:

• The optimal days for sending Black Friday and Cyber Monday emails
• $5 billion was spent online on Black Friday this year
• Can a line of “provenance” help to address fake news?
• The growing importance of brand safety
• Honda is using Facebook ad targeting to find owners with defective Takata airbags
• New digital ad formats are getting results
• Snapchat and AR advertising

Links for Dan York’s Tech Report

• Uber withheld information on a massive data breach for a year
• Imgur is the target of a data breach
• There’s an update to Gutenberg, the block-based editor that will be built into WordPress 5 when it’s released next year
• Facebook is testing “streaks” in Messenger, adapting another popular SnapChat feature
• The FCC plans to repeal Obama-era net neutrality rules on December 14