FIR Podcast #114: Stupid chatbots

Posted on November 20, 2017 4:00 am by | For Immediate Release

For Immediate Release

Cross-posted from the FIR Podcast Network.

Chris Christensen and Christopher Penn joined host Shel Holtz for this week’s FIR podcast to talk about…

  • Todd Defren’s departure from SHIFT Communications, the PR agency he co-founded in 2003 (and which was acquired by Canada’s National PR about 18 months ago)
  • Podcast “super listeners” could be the next advertising sweet spot
  • Travel podcasts (including the three Chris Christensen hosts or co-hosts) are coming into their own
  • A head-to-head competition between human and chatbot Instagram account managers produces some interesting results
  • United Airlines is auctioning off pieces of a 747 to loyalty members
  • Artificial Intelligence is the new electricity
  • Waiting to respond to a crisis costs you customers
  • In his Tech Report, Dan York reports on the evolution of Facebook Stories, Facebook’s rebranding of its “Mentions” app, and Google’s crackdown on AMP users who create teaser pages. Dan also updates stories from last week, including the release of WordPress 4.9 and the “Freedom on the Net” report.

Connect with Chris Christensen on Twitter at @chris2x and with Christopher Penn at @cspenn.

Special thanks to Jay Moonah for the opening and closing music.

About our guest co-hosts:

Chris ChristensenChris Christensen is the CEO at, a website that helps connect companies with relevant bloggers, writers, podcasters, videographers, and other content creators. He’s also the host of the Amateur Traveler Podcast, which he’s been producing almost as long as this show, since June 2005. He recently introduced Passport, a new podcast with co-host Leif Pettersen focusing on travel marketing and PR, which is part of the FIR Podcast Network. He also co-hosts the podcast, This Week in Travel. Chris is also a coder; he was a director of Engineering for TripAdvisor, Executive VP of Engineering and Operations for LiveWorld, and a manager at Apple, designing and programming server solutions.

Christopher S. PennChristopher S. Penn is Vice President of Marketing Technology at SHIFT Communications. Chris is an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped three key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, and email marketing. Known for his high-octane, here’s how to get it done approach, his expertise benefits companies such as Citrix Systems, McDonald’s, GoDaddy, McKesson, and many others. His latest work, AI for Marketers, introduces marketers to the different types of machine learning and how AI is impacting content creation, conversations, content distribution, and analytics for marketers. He is a founding member of IBM’s Watson Analytics Predictioneers, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee” marketing podcast. Christopher is a Google Analytics Certified Professional and a Google AdWords Certified Professional. He is the author of over two dozen marketing books including bestsellers such as Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero.

Links for this episode:

Links for Dan York’s Tech Report

11/19/17 | 0 Comments | FIR Podcast #114: Stupid chatbots

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