FIR Podcast #111: PR, Values, and #metoo
Cross-posted from the FIR Podcast Network.
Serena Ehrlich and Kathy Klotz-Guest joined host Shel Holtz for conversations about these topics:
- The #metoo hashtag that has been gaining momentum, exploding across Twitter, and what it means for companies and their internal and external communications
- The NAACP used data to warn African-Americans travelers about “disrespectful, discriminatory, or unsafe conditions” on American Airlines, and how this could represent “a new era of coordinated confrontation between mission-based nonprofit organizations and brands”
- The rise of LinkedIn as more than just a job-hunting service, but rather a serious business network “not besotted with fake profiles, fake news, and angry invective”
- Facebook is testing separating content from Pages into its own News Feed; news outlets in one of the countries where the test is underway have already seen a dramatic decline in organic reach
- KFC had extraordinary success with a carefully managed stealth marketing gimmick but failed to milk it for all it was worth
- Futurist Amy Web—whose annual survey is the journalist’s equivalent of Mark Meeker’s “State of the Internet” report—doesn’t see newsrooms planning for the long-term future
- Dan York reports on Facebook’s clarification about their “Explore” test (covered in FIR #110), Facebook’s new News Feed Publisher Guidelines, screen sharing on Facebook Live, Instagram’s upgrade of live video that enables you to “Add a Friend,” and Vimeo/Livestream’s acquisition of the Mevo Plus live streaming camera.
Connect with our guests via Twitter at @serena and @kathyklotzguest.
Special thanks to Jay Moonah for the opening and closing music.
About today’s guest co-hosts:
Serena Ehrlich, Director of Social and Evolving Media, provides guidance for internal and external content creation and distribution services, ranging from PR programming to mobile marketing to social media updates. Throughout her career, Ehrlich has worked to provide guidance on investor relations, public relations and overall consumer behavior relations trends. Before rejoining Business Wire in 2013, Ehrlich designed and implemented successful local, national and international social, influencer, mobile and traditional marketing campaigns for brands including Kraft, Kohls, Avon, Mattel, Mogreet and more. A ’91 graduate of Brandeis University with a B.A. in History, Ehrlich was named one of the 2013 Top 25 Women in Mobile to Watch by Mobile Marketer.
Kathy Klotz-Guest, MA, MBA, is a business storyteller, creative facilitator, and speaker. Founder of Keeping it Human, it’s her mission to help organizations turn jargon-monoxide into compelling stories and uncover bold ideas for marketing. A podcaster and comic improviser who launched her one-woman show in 2015, she is also the author of “Stop Boring Me! How to Create Kick-Ass Marketing Content, Products, and Ideas Through the Power of Improv.” Her work has been featured in Convince and Convert, SNCR.org, Business of Story, MarketingProfs, Ragan.com, PR Daily, Pragmatic Marketing, and CustomerThink. Her 7- year-old is still her favorite audience!
Links for this episode:
- The #metoo movement and its impact on business communication
- The NAACP’s warning against American Airlines
- How LinkedIn has changed
- LinkedIn adds smart reply technology to posts (third item)
- Facebook’s feed-splitting tests
- KFC’s guerrilla marketing around its 11 secret herbs and spices
- Amy Webb’s 2018 tech trends for news
Links from Dan York’s report:
10/30/17 | 0 Comments | FIR Podcast #111: PR, Values, and #metoo