FIR #175: Alexa, Read My Emails

Posted on February 11, 2019 4:00 am by | For Immediate Release

For Immediate Release

Cross-posted from the FIR Podcast Network.

Scott Monty joins FIR host Shel Holtz to discuss Spotify’s acquisition of Gimlet Media and, as well as Periscope’s new audio call-in feature. Also in this episode:

  • Tik Tok is a threat to Snapchat and Twitter; meanwhile, brands are figuring out how to make it fit in their social media toolkits
  • Facebook Pages can now join Facebook Groups
  • After 15 years, on balance, has Facebook been good or bad for the world?
  • Instagram will inject IGTV video clips in your primary feed
  • Twitter reveals its daily active users, and it isn’t pretty
  • Artificial Intelligence for writing copy is getting common in newsrooms; can PR and marketing be far behind?
  • An Alexa update means marketers will have to optimize email for voice
  • Dan York’s report looks at the Spotify/Gimlet deal, more from Twitter’s earnings call, Spotify’s fight against ad blockers, Germany’s order to Facebook, and one reporter’s attempt to cut the big five from her life (it was hell)

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which FIR content is selected at Shel’s Link Blog.

About Scott Monty

Scott MontyScott Monty is an internationally recognized Fortune 10 leader whose background in classics positioned him to see through the shiny objects and drill down to understand the common human needs from throughout history that still drive us all. Scott speaks to and advises executives on understanding trends while embracing the timeless wisdom of human nature through classical literature, philosophy, and history. Scott spent six years as an executive at Ford Motor Company, where he helped turn the company around with an uncanny ability to merge technology with humanity. He served as a strategic adviser across a variety of business functions, leading the company’s global social media strategy. He also has a another decade and a half of experience in communications and marketing agencies. Scott’s clients have included Walmart, IBM, McDonalds, Coca-Cola, and Google, and The Economist ranked him as #1 atop the list of 25 Social Business Leaders. He is a past board member of the American Marketing Association, a trustee of the Detroit Symphony Orchestra, and an adviser for a number of Silicon Valley companies. He writes about the changing landscape of business, technology, communications, marketing and leadership at, and produces the widely acclaimed weekly newsletter and podcast The Full Monty.

Links from this episode:

Links from Dan York’s Report:

02/10/19 | 0 Comments | FIR #175: Alexa, Read My Emails

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