FIR #173: Is That An Ad?

Posted on January 28, 2019 4:00 am by | For Immediate Release

For Immediate Release

Cross-posted from the FIR Podcast Network.

Kami Huyse, CEO of Zoetica Media and co-host of the Communities that Convert podcast joins FIR host Shel Holtz to discuss ways companies can benefit from a study that finds people are asking their questions on independent forums instead of big social networks. Also in this week’s episode:

  • A dive into the 2019 Edelman Trust Barometer
  • A look at the 2019 State of Social Media report from Buffer
  • Less than 10% of people can tell a native ad from original content
  • Roo is a new chatbot that answers teens’ questions about sexual health
  • Executive communicators really dislike internal communicators
  • Facebook will integrate its three messaging apps
  • Rosetta Stone adds AI to its iPhone app to help you describe objects
  • Twitter is testing an “original tweeter” label for threads
  • Girl Scouts can now earn a cybersecurity badge
  • Google lobbied U.S. government so it could ban employees from organizing via email
  • Dan York’s Tech Report includes a LiveJournal retrospective, a model online community, algorithms and bias, and the State of the Net 2019 conference.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which FIR content is selected at Shel’s Link Blog.

About Kami Huyse

Kami HuyseKami Watson Huyse is a national leader on the topic of public relations and social media strategy. A 20-year-veteran of public relations, she speaks at social media events and conferences all over the country and her work in social media has earned her two Society for New Communications Research Social Media awards and IABC’s Gold Quill of Excellence Award. She is the strategic architect for many successful social media campaigns and oversees account management for Zoetica Media. Her ideas and work in social media have been featured in several books. She serves on the Board of Directors of Civilination, a nonprofit dedicated to taking a stand against online harassment, character assassination, and violence. She was named PR Professional of the Year in San Antonio, was recognized for a Social Media award by the Austin-American Statesman, has been named one of the 100 most powerful Women on Twitter by Twitter Grader, was listed as one of the 30 top people to follow in PR on Twitter by e-Releases, one of AG Beat’s Top 50 Influencers, a Top 100 Power Influencer in Houston, and one of 50 Follow-Worthy Marketing Measurement and Digital Analytics Experts. She is also a founder and administrator of the Social Media Breakfast of Houston. Kami and Madlyn Sklar co-host the Communities That Convert podcast.

Links from this episode

Links from Dan York’s Tech Report

01/27/19 | 0 Comments | FIR #173: Is That An Ad?

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