FIR #153: Why Crises Cost Twice As Much

Posted on September 3, 2018 4:00 am by | For Immediate Release

For Immediate Release

Cross-posted from the FIR Podcast Network.

Mark Story and Chuck Gose join host Shel Holtz for conversations on this week’s episode. Mark and Shel explore how social media has doubled the price companies pay for crises while Chuck and Shel chat about right-leaning Facebook employees who aren’t going to take it anymore. Also in this week’s show…

  • A beer company is going to try to sell subscriptions to a streaming TV service
  • PRSA apologizes (sort of) for a questionable social media quiz
  • More Americans trust the news media than last year (including Republicans)
  • The Associated Press is going to track IP violations with blockchain technology
  • Phil Gomes leaves Edelman to become CCO of a blockchain company
  • Employee engagement in the U.S. is on the rise
  • Forty percent of U.S. employees think they’re underpaid; most are still happy with their jobs
  • Facebook is the top social network for every demographic except teens
  • Amazon does everything wrong in its launch of an employee advocacy program

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which FIR content is selected at Shel’s Link Blog.

About this week’s conversation partners

Chuck GoseChuck Gose is the founder of ICology, a resource dedicated to “interesting people doing interesting things in the world of internal communications.” As part of iCology, Chuck hosts the ICology podcast, which features practitioners and experts sharing their advice and insights. Chuck is a strategic advisor to SocialChorus and is co-creator of The Very Hungry Communicator. He previously worked as vice president of business development and partnerships at StaffConnect and corporate communication practice leader at BroadSign.

Mark StoryMark Story is a one-time contributor to FIR. Mark currently works director of strategic communications at American University. He has also served as communication counsel and social media lead for the National Cancer Institute, and he was director of International Corporate Affairs for the Alibaba Group in Hong Kong and the first-ever director of New Media for the Securities and Exchange Commission. Mark also put in time on the agency side as a senior VP for Fleishman-Hillard and a vice president at APCO Worldwide. Mark is also the author of the book, “Starting Your Career as a Social Media Manager,” which was published in 2012. Mark also teaches at Johns Hopkins University.

Links from this week’s episode

Links from Dan York’s Report

09/02/18 | 0 Comments | FIR #153: Why Crises Cost Twice As Much

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