FIR #149: RIP, VR?

Posted on August 6, 2018 4:00 am by | For Immediate Release

For Immediate Release

Cross-posted from the FIR Podcast Network.

Reports of tanking VR headset sales have been plentiful, leading marketers to begin questioning the wisdom of adding Virtual Reality to their arsenals. Shel Israel, co-author of “The Fourth Transformation”—a book about the VR/AR/MR inflection point—joins FIR host Shel Holtz to discuss VR’s viability for marketing. Also in this episode…

  • Chat story apps are all the rage among young users. Are they also the next big thing in native advertising?
  • A Hawaiian Airlines bot answers travelers’ baggage questions, if only they know where to find it
  • An AI-based Alexa skill from lawnmower company Troy-Bilt delivers useful information by linking local weather and your personal calendar
  • WhatsApp adds functionality for customer service and engaging with customers directly from Facebook ads
  • Search Engine Optimization (SEO) is less and less important to marketers these days
  • Google will deliver rich-text search results for Q&As, FAQs, and how-to content
  • Twitter reveals how it ranks its search results
  • Google employees are upset again, this time about their employer’s plans to introduce a search engine in China with censorship built in
  • A new study finds Americans believe CEOs who speak out about their values influence government policy
  • Brands are backing away from using stock photos
  • One government agency is getting its word out through memes

You can find the stories from which FIR content is selected at Shel’s Link Blog.

About our guest

Shel Israel The first startup Shel Israel helped was Sun Microsystems; there have been hundreds since. Shel writes on his website, “I gave PowerPoint its name, introduced sound to the personal computer, and was backstage at the Mac launch.” He is best known as a writer and speaker. He writes, “I have been working with disruptive tech companies for a very long time. I have lots to brag about and many lessons learned.” Shel offers four services: writer (he writes speeches, presentations, white papers and books, including Naked Conversations, The Age of Context, Twitterville, Lethal Curiosity, and most recently, The Fourth Transformation); advisor (everyone who talks with a CEO has their own agenda; Shel says his is to serve her or his best interests); anecdotal researcher (market research is a powerful data science, but it misses certain aspects of human behavior; and speaker (Shel has well-received as a keynoter on all continents not covered by ice).

Links from this episode:

Links from Dan York’s Report

08/06/18 | 0 Comments | FIR #149: RIP, VR?

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